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  • Program Overview

    Through the program, you will gain an understanding of the broad marketing landscape through foundational coursework in topics like consumer behavior, marketing research, economics, and communication. Elective courses delve into a wide array of subdisciplines that include courses in international marketing, branding, advertising, retail, social media, and more. The marketing major is inherently flexible. Individual interests can be met through a combination of coursework and closely coordinated individualized study in the semester-long internship and senior thesis. For example, three distinct specializations include consumer product development and merchandising; advertising and promotional communications administration, and international marketing. Our faculty and advisors can help you customize your degree so that you will be able to demonstrate your value clearly to competitive graduate programs or potential employers.

    marketing student at event
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125-126

     

    First Year - Credits: 32

    • ACC 175 - Financial Accounting (Cr: 3)
    • BUS 110 - Business Computers I (Cr: 3)
      or elective
    • BUS 120 - Business Fundamentals I (Cr: 3)
    • BUS 121 - Business Fundamentals II (Cr: 3)
    • BUS 122 - Business Problem Solving (Cr: 3)
      or Elective
    • ECN 201 - Macroeconomics (Cr: 3)
      Satisfies the Global Issues General Education Requirement
    • ECN 202 - Microeconomics (Cr: 3)
    • ENG 111 - Critical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core Requirement
    • ENG 112 - Critical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core Requirement
    • INT 100 - Internship I (Cr: 2)
    • MTH 126 - Applied Statistics (Cr: 3)
      Satisfies Quantitative Reasoning General Education Requirement

    Sophomore - Credits: 32

    • Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
    • Individual and Society General Education Requirement  (Cr: 3)
    • Literary Perspectives General Education Requirement  (Cr: 3)
    • General Education Elective  (Cr: 3)
    • ACC 185 - Managerial Accounting (Cr: 3)
    • BUS 200 - Marketing (Cr: 3)
    • BUS 210 - Finance (Cr: 3)
    • BUS 249 - Introduction to Business Analytics (Cr: 3)
    • BUS 270 - Communicating in Business (Cr: 3)
    • BUS 330 - Consumer Behavior (Cr: 3)
    • INT 200 - Internship II (Cr: 2)

    Junior - Credits: 31-32

    • Science and Technology General Education Requirement (Cr. 3)
    • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
    • World Cultures General Education Requirement (Cr. 3)
    • Marketing Electives  (Cr: 9)
    • BUS 307 - Market Research (Cr: 3)
    • BUS 320 - Organizational Behavior (Cr: 3)
    • BUS 370 - Business Analysis and Research (Cr: 3)
      Satisfies Writing Designated Requirement
    • BUS 379 - Semester Internship Strategies (Cr: 1)
    • BUS 415 - Business Negotiation (Cr: 3)

    Senior - Credits: 30

    • Marketing Elective  (Cr: 3)
    • General Education Electives  (Cr: 6)
    • BUS 403 - Integrated Marketing Communications (Cr: 3)
    • BUS 480 - Semester Internship (Cr: 12)
    • BUS 489 - Senior Research (Cr: 3)
    • BUS 490 - Senior Thesis (Cr: 3)
      Or
    • BUS 491 - Senior Capstone (Cr: 3)

    Marketing Electives

    Choose four from the following:

    *1 Credit course. Must take 3 credits to fulfill requirements for one elective.

    • BUS 206 - Introduction to Creative Tools for Marketing (Cr: 1)
    • BUS 207 - Advanced Data Collection Tools for Marketing (Cr: 1)
    • BUS 215 - Marketing Analytics (Cr: 3)
    • BUS 223 - Fashion and Retail Merchandising (Cr: 3)
    • BUS 224 - Principles of Buying (Cr: 3)
    • BUS 300 - Entrepreneurship (Cr: 3)
    • BUS 302 - Legal Environment for Business Including the UCC (Cr: 3)
    • BUS 303 - International Business (Cr: 3)
    • BUS 309 - Project Management (Cr: 3)
    • BUS 328 - Sales Management (Cr: 3)
    • BUS 333 - Design Thinking (Cr: 3)
    • BUS 334 - Digital Marketing (Cr: 3)
    • BUS 350 - Global Marketing Management (Cr: 3)
    • BUS 360 - Retail Management (Cr: 3)
    • BUS 415 - Business Negotiation (Cr: 3)
    • BUS 444 - Contemporary Topics in Marketing (Cr: 3)
    • BUS 460 - Brand Management (Cr: 3)
    • BUS 475 - Business Strategy and Policy (Cr: 3)
    • MCA 103 - Advertising Fundamentals (Cr: 3)
    • CMM 115 - Social Media: Theory and Practice (Cr: 3)
    • MCA 203 - Public Relations (Cr: 3)
    • GD 105 - Introduction to Computer Graphics (Cr: 3)

    Learning Outcomes

    Upon completion of the marketing program, students will:

    • Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
    • Calculate and interpret quantitative data effectively.
    • Evaluate evidence systematically in developing solutions to marketing problems.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
    • Communicate effectively in oral and written form within the conventions of the marketing discipline.
    • Apply a range of 'best practices' in a professional marketing environment.

    View academic catalog and learning outcomes
  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school or embark on your career right away after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    View Internships and Careers

    Recent Internships

    • Continuum
    • TJX
    • Converse
    • Puma
    • Sony Records
    • Arnold Worldwide

    Alumni Employment

    • Vineyard Vines
    • Hill Holiday
    • NO BULL
    • Oracle
    • Arnold Worldwide

    Graduate School Acceptances

    • Sacred Heart
    • Loughborough University
    • Endicott College