Marketing Communication Advertising Program
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Program Overview
The major encourages you to engage in active problem solving. You will have countless opportunities to devise creative strategies and develop a variety of branding and promotional solutions - taking a hands-on approach to writing, designing, and presenting your ideas and finished work. These might include integrated marketing plans, print advertisements, video scripts, and branded content for social media.
This major provides a broad understanding of the industry and prepares you for success post-graduation as you build your own professional portfolio and complete a series of valuable internships. Marketing communication/advertising graduates typically go on to careers in advertising agencies, PR firms, or a variety of in-house marketing departments, although their communication and creative skills are highly valued by and transferable to other industries.
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Curriculum
Curriculum Requirements - Total Credits Required: 125-126
First Year - Credits: 32
- Global Issues General Education Requirement (Cr: 3)
- Individual and Society General Education Requirement (Cr: 3)
- Literary Perspectives General Education Requirement (Cr: 3)
- Quantitative Reasoning General Education Requirement (Cr:3)
- Elective (Cr: 3)
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CMM 103 - Advertising Fundamentals (Cr: 3)
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CMM 106 - Media and Culture I (Cr: 3)
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ENG 111 - Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core requirement.
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ENG 112 - Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core requirement.
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GD 105 - Introduction to Computer Graphics (Cr: 3)
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INT 100 - Internship I (Cr: 2)
Sophomore - Credits: 32-33
- Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
- Science and Technology General Education Requirement (Cr: 3-4)
- Values and Ethical Reasoning General Education Requirement (Cr: 3)
- World Cultures General Education Requirement (Cr:3)
- Elective (Cr: 3)
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BUS 200 - Marketing (Cr: 3)
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CMM 107 - Media and Culture II (Cr: 3)
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CMM 203 - Public Relations (Cr: 3)
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CMM 204 - Promotional Writing (Cr: 3)
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CMM 207 - Writing for Media (Cr: 3)
Satisfies Writing Designated Requirement
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INT 200 - Internship II (Cr: 2)
Junior - Credits: 31
- General Education Electives (Cr: 12) (two must be above the 100 level)
- Elective (Cr: 3)
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CMM 306 - Social Impact of the Media (Cr: 3)
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CMM 332 - Marketing Communication Analytics (Cr: 3)
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CMM 335 - Social Media and Marketing (Cr: 3)
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CMM 370 - Communication Research Methods (Cr: 3)
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CMM 379 - Semester Internship Strategies (Cr: 1)
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CMM 380 - Media Ethics (Cr: 3)
Senior - Credits: 30
- Elective (Cr: 3)
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CMM 312 - Strategic Media Planning (Cr: 3)
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CMM 405 - Campaign Planning and Client Services (Cr: 3)
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CMM 415 - Creative Portfolio Development (Cr: 3)
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CMM 480 - Semester Internship (Cr: 12)
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CMM 489 - Senior Research (Cr: 3)
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CMM 490 - Senior Thesis (Cr: 3)
Learning Outcomes
Upon completion of the marketing communication/advertising program, students will:
- Demonstrate an understanding of how marketing communication works and persuades.
- Explain the ways in which marketing communication is central to our cultural language.
- Plan, implement, and evaluate marketing communication programs.
- Analyze ethical issues related to marketing communication.
- Communicate effectively in written form within the conventions of the communication discipline.
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline.
- Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.
View academic catalog and learning outcomes -
Internships and Careers
An Endicott education means you'll graduate with a degree and a resume.
Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.
Recent Internships
- Puma
- Gatehouse Media
- Peabody Essex Museum
- The Dr. Phil Show
- Regan Communication
Alumni Employment
- Time Inc.
- CTP
- Hill Holiday
- Reebok
- Mechanica
Graduate School Acceptances
- Seattle University
- UMASS Lowell
- Syracuse University
- UMASS Boston
- Southern New Hampshire University
Theory into Practice
The Agency - Endicott's in-house, student-run advertising agency - is abuzz with creativity and smarts. Join in, and seize the opportunity to apply what you've learned to real-world projects. Bring your enthusiasm and your talent - and you'll be on your way to developing a strong portfolio.