Skip to main content
Endicott College
Apply Request Info Plan a Visit

Marketing Communication Advertising Program

  • Program Overview

    The major encourages you to engage in active problem solving. You will have countless opportunities to devise creative strategies and develop a variety of branding and promotional solutions - taking a hands-on approach to writing, designing, and presenting your ideas and finished work. These might include integrated marketing plans, print advertisements, video scripts, and branded content for social media.

    This major provides a broad understanding of the industry and prepares you for success post-graduation as you build your own professional portfolio and complete a series of valuable internships. Marketing communication/advertising graduates typically go on to careers in advertising agencies, PR firms, or a variety of in-house marketing departments, although their communication and creative skills are highly valued by and transferable to other industries.


    Text Transcript/Description
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125-126

    First Year - Credits: 32

    • Global Issues General Education Requirement   (Cr: 3)
    • Individual and Society General Education Requirement   (Cr: 3)
    • Literary Perspectives General Education Requirement   (Cr: 3)
    • Quantitative Reasoning General Education Requirement   (Cr:3)
    • Elective  (Cr: 3)
    • CMM 103 - Advertising Fundamentals (Cr: 3)
    • CMM 106 - Media and Culture I (Cr: 3)
    • ENG 111 - Critical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • ENG 112 - Critical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • GD 105 - Introduction to Computer Graphics (Cr: 3)
    • INT 100 - Internship I (Cr: 2)

    Sophomore - Credits: 32-33

    • Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
    • Science and Technology General Education Requirement (Cr: 3-4)
    • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
    • World Cultures General Education Requirement  (Cr:3)
    • Elective  (Cr: 3)
    • BUS 200 - Marketing (Cr: 3)
    • CMM 107 - Media and Culture II (Cr: 3)
    • CMM 203 - Public Relations (Cr: 3)
    • CMM 204 - Promotional Writing (Cr: 3)
    • CMM 207 - Writing for Media (Cr: 3)
      Satisfies Writing Designated Requirement
    • INT 200 - Internship II (Cr: 2)

    Junior - Credits: 31

    • General Education Electives (Cr: 12)  (two must be above the 100 level)
    • Elective   (Cr: 3)
    • CMM 306 - Social Impact of the Media (Cr: 3)
    • CMM 332 - Marketing Communication Analytics (Cr: 3)
    • CMM 335 - Social Media and Marketing (Cr: 3)
    • CMM 370 - Communication Research Methods (Cr: 3)
    • CMM 379 - Semester Internship Strategies (Cr: 1)
    • CMM 380 - Media Ethics (Cr: 3)

    Senior - Credits: 30

    • Elective   (Cr: 3)
    • CMM 312 - Strategic Media Planning (Cr: 3)
    • CMM 405 - Campaign Planning and Client Services (Cr: 3)
    • CMM 415 - Creative Portfolio Development (Cr: 3)
    • CMM 480 - Semester Internship (Cr: 12)
    • CMM 489 - Senior Research (Cr: 3)
    • CMM 490 - Senior Thesis (Cr: 3)

    Learning Outcomes

    Upon completion of the marketing communication/advertising program, students will:

    • Demonstrate an understanding of how marketing communication works and persuades.
    • Explain the ways in which marketing communication is central to our cultural language.
    • Plan, implement, and evaluate marketing communication programs.
    • Analyze ethical issues related to marketing communication.
    • Communicate effectively in written form within the conventions of the communication discipline.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline. 
    • Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.

    View academic catalog and learning outcomes
  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    Recent Internships

    • Puma
    • Gatehouse Media
    • Peabody Essex Museum
    • The Dr. Phil Show
    • Regan Communication

    Alumni Employment

    • Time Inc.
    • CTP
    • Hill Holiday
    • Reebok
    • Mechanica

    Graduate School Acceptances

    • Seattle University
    • UMASS Lowell
    • Syracuse University
    • UMASS Boston
    • Southern New Hampshire University

Theory into Practice

The Agency - Endicott's in-house, student-run advertising agency - is abuzz with creativity and smarts. Join in, and seize the opportunity to apply what you've learned to real-world projects. Bring your enthusiasm and your talent - and you'll be on your way to developing a strong portfolio.

Follow The Agency on Facebook

Academic News

All Academic News
Endicott Student delivering thesis
Headline
Endicott College Adds New STEM-Designated Master’s Programs
Mary Jane Weiss, Dean of the Institute for Applied Behavioral Science
Headline
Applied Behavior Analysis: New Opportunities for a Growing Field
Ken Davidoff hosted six Endicott students, along with Dean of the School of Sport Science Deborah Swanton, and Faculty Department Lead and Associate Professor Alyssa Czarnecki, in New York City to attend the Sports Business Journal’s CAA World Congress of Sports and Esports Rising events.
Headline
Learning From the Pros