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Program Overview
The major encourages you to engage in active problem solving. You will have countless opportunities to devise creative strategies and develop a variety of branding and promotional solutions - taking a hands-on approach to writing, designing, and presenting your ideas and finished work. These might include integrated marketing plans, print advertisements, video scripts, and branded content for social media.
This major provides a broad understanding of the industry and prepares you for success post-graduation as you build your own professional portfolio and complete a series of valuable internships. Marketing communication/advertising graduates typically go on to careers in advertising agencies, PR firms, or a variety of in-house marketing departments, although their communication and creative skills are highly valued by and transferable to other industries.
Spreading their Wings in the World of Advertising
Marketing Communication/advertising majors Gabriella Amaral ’27 and Anna Otis ’26 dedicated their summers to gaining valuable experience in the advertising industry, embarking on internships in Gloucester and Boston to expand their skills.
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Curriculum
Curriculum Requirements - Total Credits Required: 125
First Year - Credits: 32
- Individual and Society General Education Requirement (Cr: 3)
- Literary Perspectives General Education Requirement (Cr: 3)
- Quantitative Reasoning General Education Requirement (Cr:3)
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CMM 106 - Media and Culture I (Cr: 3)
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DM 111 - Introduction to Multimedia Narrative (Cr: 3)
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ENG 111 - Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core requirement.
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ENG 112 - Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core requirement.
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INT 100 - Internship I (Cr: 2)
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IDS 265 - Creative Thinking and Practice (Cr: 3)
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MCA 103 - Advertising Fundamentals (Cr: 3)
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MCA 203 - Public Relations (Cr: 3)
Second Year - Credits: 32
- Global Issues General Education Requirement (Cr: 3)
- Science and Technology General Education Requirement (Cr: 3)
- General Education Elective (Cr: 6)
- MCA Elective (Cr: 3)
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BUS 215 - Marketing Analytics (Cr: 3)
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BUS 330 - Consumer Behavior (Cr: 3)
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CMM 380 - Media Ethics (Cr: 3)
Satisfies the Values and Ethical Reasoning General Education Requirement
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MCA 204 - Promotional Writing and Editing (Cr: 3)
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INT 200 - Internship II (Cr: 2)
Third Year - Credits: 31
- Aesthetic Awareness General Education Requirement (Cr: 3)
- World Cultures General Education Requirement (Cr: 3)
- General Education Electives (Cr: 6)
- MCA Elective (Cr: 3)
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CMM 306 - Social Impact of the Media (Cr: 3)
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CMM 370 - Communication Research Methods (Cr: 3)
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CMM 379 - Semester Internship Strategies (Cr: 1)
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MCA 312 - Strategic Media Planning (Cr: 3)
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MCA 335 - Social Media Marketing (Cr: 3)
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MCA 405 - Campaign Planning and Client Services (Cr: 3)
Fourth Year - Credits: 30
- Elective (Cr: 9)
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CMM 415 - Creative Portfolio Development (Cr: 3)
Or
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CMM 416 - Professional Communication Portfolio (Cr: 3)
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CMM 480 - Semester Internship (Cr: 12)
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MCA 489 - Senior Research (Cr: 3)
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MCA 491 - Senior Capstone (Cr: 3)
Marketing Communication/Advertising Electives
Students must choose two from the following:
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BUS 333 - Design Thinking (Cr: 3)
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BUS 365 - Business, the Environment, and Sustainability (Cr: 3)
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BUS 460 - Brand Management (Cr: 3)
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CMM 115 - Social Media: Theory and Practice (Cr: 3)
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CMM 206 - Race, Ethnicity, and the Media (Cr: 3)
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CMM 240 - Health Communication (Cr: 3)
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CMM 400 - Contemporary Explorations in Communication (Cr: 3)
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DM 110 - Introduction to Digital Filmmaking (Cr: 3)
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DM 211 - Fundamentals of Journalism (Cr: 3)
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DM 227 - Multimedia Journalism (Cr: 3)
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DM 360 - Podcast and Radio Journalism (Cr: 3)
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GD 105 - Introduction to Computer Graphics (Cr: 3)
Learning Outcomes
Upon completion of the marketing communication/advertising program, students will:
- Demonstrate an understanding of how marketing communication works and persuades.
- Explain the ways in which marketing communication is central to our cultural language.
- Plan, implement, and evaluate marketing communication programs.
- Analyze ethical issues related to marketing communication.
- Communicate effectively in written form within the conventions of the communication discipline.
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline.
- Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.
View academic catalog and learning outcomes -
Internships and Careers
An Endicott education means you'll graduate with a degree and a resume.
Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.
Recent Internships
- Matter Communications
- KingFish + Partners
- Gear Communications
- Lisa Baker Associates
- Boston Beer Company
- AMP Agency
- Regan Communications
- Boston Consulting Group
- Female Fan Nation
- Virtual, Inc.
- Tracpoint
- Massachusetts General Hospital
- Denterlein
- Philips
Alumni Employment
- J. Jill
- DraftKings
- Fidelity
- Liberty Mutual
- Hasbro
- HAVAS
- CTP
- Teak Media + Communication
- Later (Social and Influencer Marketing Solution)
- Hireclix
- Bain and Company
- Forrester
- Zoominfo
- EF International Education Program
- Toast
- Boston Consulting Group
- PAN Communications
- Digitas North America
- PDC Brands
- Philips
In Pictures
The Art of Going Viral
Abby Annantuonio ’28 is turning college life into TikTok gold, racking up 16K+ followers with content that’s funny, relatable, and totally scroll-stopping.
Read the Article
In Pictures
Can Thrifting Reduce Financial Stress? This Gull is Finding Out
If you ask Lucy Kratman ’26, she’d rather be thrifting—it’s sustainable, fun, and the inspiration behind her Marketing Communication and Advertising senior capstone.
Read the Article
In Pictures
New Labs Expose Gulls to Cybersecurity Risks and Career Opportunities
Marketing Communication and Advertising major Stephanie Moreau ’26 participated in the Cybercrime Forensics Lab and the Financial Crime and Crypto Research Lab on a research project analyzing the national fentanyl crisis and prevention strategies.
Read the Article
In Pictures
Spreading their Wings in the World of Advertising
Marketing Communication / Advertising majors Gabriella Amaral ’27 and Anna Otis ’26 dedicated their summers to gaining valuable experience in the advertising industry, embarking on internships in Gloucester and Boston to expand their skills.
Read the Article
In Pictures
An Experience Like No Other
After a whirlwind fall semester studying and interning across the globe, we checked in with five Endicott students who have returned on their journey and what they learned along the way.
Read the Article
In Pictures
A Legacy in the Making
Marketing Communication and Advertising major Lauren Valentino ’26 is savoring every opportunity at Endicott as she works toward being her own boss.
Read the Article
In Pictures
Running with the Troublemakers
Professor of Communications Sara Johnson Allen has written a prize-winning first novel about complicated families and what defines home.
Read the Article
