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This Editorial Style Guide is intended to be a quick-reference for writers, editors, and members of the Endicott community. This resource should help guide communications about the College and provide a consistent voice for both internal and external audiences. The guide follows conventions of The Associated Press Stylebook. Another great resource can be found at the Purdue Online Writing Lab.

For spelling, style, usage, and foreign geographic names not mentioned in The Associated Press Stylebook, use Merriam-Webster’s Collegiate Dictionary.

The guide addresses many of the editorial questions that are encountered most frequently regarding our academic schools, departments, faculty, centers, and alumni. This guide will be updated annually.
  • Schools

    Undergraduate & Graduate Schools (Nine)

    • School of Arts & Sciences
    • School of Communication
    • Curtis L. Gerrish School of Business
    • School of Education
    • School of Hospitality Management
    • School of Nursing
    • School of Sport Science & Fitness Studies
    • School of Visual & Performing Arts
    • Van Loan School of Professional Studies
  • Acronyms

    Spell out the first reference followed by the acronym or abbreviation in parentheses; the acronym or abbreviation may be used for subsequent references.

    Acronyms and initialisms may be used for the first reference if they are widely recognized.

    Example: CIA, FBI, SAT, NASA, NASDAQ.

    Endicott College Television (ECTV) is a student-managed television channel. ECTV also serves as a bulletin board for the latest happenings at the College.

  • Academic Degrees

    The preferred form is to spell out degrees on first mention and avoid abbreviations.

    Capitalize an academic degree when it is given in full:

    Associate in Science
    Bachelor of Arts
    Bachelor of Science
    Bachelor of Fine Arts
    Master of Arts
    Master of Business Administration
    Master of Education
    Doctor of Education
    Doctor of Nursing Practice
    Doctor of Philosophy
    Honorary Doctor of Humane Letters

    Capitalize a major field within a school:

    Bachelor of Arts in History
    Bachelor of Arts in English
    Bachelor of Arts in English with a photography minor

    When to use periods with degree abbreviations:
    Formal Use
    General Use
    General Use
    Abbreviated Use
    Associate in Science
    associate degree
    associate
    A.S.
    Bachelor of Arts
    bachelor's degree
    bachelor's B.A.
    Bachelor of Science
    bachelor's degree
    bachelor's
    B.S.
     Bachelor of Fine Arts
    bachelor's degree
    bachelor's B.F.A.
     Master of Arts
    master's degree
    master's M.A.
     Master of Science
    master's degree
    master's
    M.S.
     Master of Business Administration
    master's degree
    master's
    MBA
     Master of Education
    master's degree
    master's
    M.Ed.
     Doctor of Education
    doctoral degree
    doctorate
    Ed.D.
     Doctor of Philosophy
    doctoral degree
    doctorate
    Ph.D.
     Doctor of Nursing Practice doctoral degree  doctorate DNP

    Do not use an apostrophe (possessive) with associate degree or doctoral degree.

    The word “degree” should not follow an abbreviation.
    She has a B.A. in history.
    She has a bachelor’s degree in English literature.

    Bachelor of Science in Nursing should be abbreviated as BSN when referring to the full-time traditional undergraduate program, and RN to BSN for the undergraduate program available through Van Loan

  • Alumni

    Use the correct word for the gender: alumna is feminine singular; alumnae is feminine plural; alumnus is masculine and non-gender singular; alumni is masculine and non-gender plural.

    Preferred style for persons who earned associate degrees at Endicott:

      Tom Smith A’16

    Preferred styles for persons who earned undergraduate degrees at Endicott:

    Elizabeth Jones ’56 (or Elizabeth Jones, Class of 1956)

    Preferred style for persons who earned master’s degrees at Endicott:

    Karen Brown M’06

    Preferred style for persons who earned undergraduate and graduate degrees at Endicott:

    Kyle Blake ’09 M’13

    Preferred style for persons who earned doctoral degree at Endicott:

      Sarah Jones D’20

    Preferred style for persons who earned undergraduate, graduate, and doctoral degrees at Endicott:

      John Whitehouse ’10 M’12 D’20

  • Capitalization

    In general, avoid unnecessary capitals.

    Forms
    Capitalize official name of all forms.

    Do not capitalize the word “form” unless it is a part of the form name.

      Housing Preference Form
      Documentation of Income form

    Professional & Academic Titles 
    Professional titles and formal academic titles should always be capitalized, regardless of if the title is before or after the person’s name. If the title does not accompany a name then it should be lowercase.

    A comma should not be used between title and name when the title precedes the name. When a title follows the name, it should be offset by commas.

      Endicott College President Steven R. DiSalvo, Ph.D.
      Dean of the School of Arts & Sciences Gene Wong
      Steven R. DiSalvo, Ph.D., Endicott College President
      Gene Wong, Dean of the School of Arts & Science

    Departments & Offices
    Capitalize office, department, division, program, institute, center, etc., when they are part of official titles. Otherwise use lowercase.

      Department of Environmental Science
      the environmental science department

      Office of the Dean
      dean’s office

      the Office of Admission
      the admission office
      the office

      Office of Communications & Marketing
      communications & marketing

    Majors & Programs
    Lowercase names of programs (with the exception of English) and majors except when with a degree or a department.

    Bachelor of Science in Environmental Science
    environmental science program
    psychology major

    Course Names
    Capitalize official course names, followed by course abbreviation in parenthesis. Include space after letter and before numbers in abbreviation.

    Financial Accounting (ACC 175)

    Buildings & Places
    Capitalize the word “College” whenever referring to Endicott College, even when the word “Endicott” does not precede it.

    Capitalize the word “School” when referring to a specific school, even when the full school name isn’t included.

    Capitalize the formal names of buildings, places, and centers. Use the formal name referenced on the campus map (See more in troublesome terms on page seven).

    Events
    Events are only capitalized when referring to a specific Endicott College event (e.g., Commencement, Senior Week).

    Always capitalize the event if it is official (e.g., North American International Auto Show in Detroit).

    Classes
    Capitalize the word “Class” when referring to a specific year.

    Class of 1976

    Colleges & Schools
    Capitalize the names of the colleges and schools within the College. Use ampersand in place of “and.”

    School of Education
    School of Arts & Sciences

    Board of Trustees
    Capitalize Board of Trustees in formal mentions. Capitalize the first “T” in “Trustee(s)” only if this is before a name, otherwise it should be lowercase (trustee(s)).

    Academic Standing
    Do not abbreviate, and do not capitalize unless beginning a sentence.

    Example: freshman, sophomore, junior, and senior.
    Use “first-year student” when referencing a freshman student.

    Certificate
    Capitalize certificate when referring to official certificate.

    Certificate of Cybersecurity

  • State Abbreviations

    Use AP style state abbreviations in copy.

    Ala., Ariz., Ark., Calif., Colo., Conn., Del., Fla., Ga., Ill., Ind., Kan., Ky., La., Md., Mass., Mich., Minn., Miss., Mo., Mont., Neb., Nev., N.H., N.J., N.M., N.Y., N.C., N.D., Okla., Ore., Pa., R.I., S.C., S.D., Tenn., Vt., Va., Wash., W.Va., Wis., Wyo.
    Note: The names of eight states are never abbreviated in datelines or text: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas, and Utah.

    Spell out the names of the 50 U.S. states when they stand alone (no city or town listed) in textual material.

    Use two-letter state abbreviations with full addresses and zip code.

    Use periods in the abbreviation for United States within text.

    U.S.

  • Inclusive Language

    Avoid reference to gender unless it’s relevant to the topic of the piece.

    Use chair instead of chairman.
    Use business executive instead of businessman.
    Use police officer instead of policeman.

  • Numbers

    When to use numerals:
    Spell out numbers one through nine; use numerals for all that follow. If a sentence is started with a number, it must always be written out.

    Dates
    Spell out the month at all times. When referring to month, date, and year, offset year with commas.

    For web copy and calendars, include the day of the week when previewing an event. Always omit the ordinal designations of nd, rd, st, th.

    Reference crossover years as 2020-21 instead of 2020-2021.

    Times

    Use an en dash (–) with no spaces to indicate a span of time.

    Use a.m. and p.m. to designate day or evening times.

    Use midnight or noon instead of 12 a.m. or 12 p.m.

    For full hour times, use only the first number and omit zeros.

    Always include a space between numerals and the a.m. or p.m. designation
    in lower case.

      Example: 8 a.m. not 8:00 a.m., noon–1:30 p.m.

    Centuries and Decades
    Use Arabic figures to indicate spans of decades or centuries (1920s, 1900s).

    Use an apostrophe to indicate numerals that are left out (’20s). The apostrophe should face the direction of the omitted numerals.

    Show plural by adding an “s,” with no apostrophe, to the end (1920s).

    Example: The 1990s, the ’90s, the mid-1990s.

    Percentage

    Express percentages using the % sign paired with a numeral, with no space, in most cases. This includes body copy as well as headlines, charts, infographics, etc. Spell out numerals and the word percent when it begins a sentence.

      Examples:
      About 60% of students attended.
      Forty percent of faculty completed the survey.

    Money
    For very large sums of money, use figures with a dollar sign; spell out million or billion: $1.8 million between $1 and $2 billion. Use $1 not $1.00.

    It is acceptable to use K, M, B, or T in graphics or charts.

    Temperature
    Do not use a comma when referring to a temperature or year: 2200 degrees Fahrenheit.

    It is acceptable to use °F or °C in graphics or charts.

    Telephone Numbers
    Use area code with hyphens for all telephone numbers. Do not use parentheses around area code.

  • Punctuation

    Ampersand
    Use ampersand to replace “and” in College programs, departments, and schools.

    School of Visual & Performing Arts
    Office of Communications & Marketing
    Autism & Applied Behavior Analysis

    Do not use ampersand within running text or sentences, except for College programs, departments, and schools.

    Use ampersand to replace “and” in stand-alone headings or titles on posters, flyers, etc.

    Apostrophe
    Per AP style, for possessives ending in the letter s, add an apostrophe (not ’s).

    Dr. Jones’ report (not Dr. Jones’s report).

    Colon
    Use a colon, sparingly, to introduce additional information or to convey the sense of “as follows.”

    Semicolons
    Use the semicolon to set off a series that includes commas.

    Oxford Comma
    The use of the serial comma—a comma placed before the final item in a series of three or more items (typically preceding an and, an or, or a nor).

    Em Dash
    One or two em dashes (—) to highlight an explanatory element in a sentence. There are no spaces before or after the em dash.

    The motto of the force—To Protect and Serve—was emblazoned on the squad car.

    En Dash
    An en dash (–) is used with number ranges and to indicate “to” or “through.” Use an en dash to describe a timeframe. There are no spaces before or after the en dash.

    Chapters 18–25 will provide the basis for class discussions next week.
    The art exhibition will run March 28–May 18.
    From 7–9 p.m. in the Post Center.

    Hyphens
    A hyphen is the shortest dash (used in compound words and compound adjectives).

    student-athlete
    semester-long

    Bullet Points
    Do not use the word “including” or the phrase “as follows” before a bulleted list. If the list is a part of the previous sentence, do not capitalize. If the list includes full sentences capitalize with punctuation. For single words capitalize with no punctuation.

    • Backpacks
    • Books
    • Linens
    • You will make new connections.
    • Our industry professionals are top-notch.
    • Endicott’s esteemed faculty is always engaged.

    Quotation Marks
    Include all punctuation inside of quotation marks. For a quote within a quote, use single quotation marks.

    “When I say ‘immediately,’ I mean some time before the end of the semester,” says the dean.

  • Titles of Works

    Italicize titles of:

    Albums (digital, vinyl, or disc)
    Art exhibitions
    Blog names
    Books
    Concerts
    Law cases
    Long poems
    Magazines
    Movies
    Newspapers
    Plays
    Podcast series
    Radio shows
    Ships
    Television shows
    Web publications
    Works of art

    Use quotation marks without italics around titles of:

    Articles and papers
    Chapters
    Dissertations
    Individual lectures
    Podcasts and individual videos
    Short poems
    Short stories
    Single TV episodes
    Songs
    Speeches

    Use neither quotation marks nor italics for titles of:

    Apps
    Courses
    Forms
    Lecture series
    Websites
    Unpublished works, such as thesis

    Do not underline for emphasis; underline implies a live link in any digital documents.
  • Digital Terminology

    URLs
    The www prefix should always be eliminated.

    endicott.edu
    vanloan.endicott.edu

    Hashtag Usage

    #ThisIsEndicott is the official hashtag for the College.

    Use lowercase when referencing the web or the internet, and lowercase, no spaces with web-related items like website, webcam, and webcast. Use lower case for email, esports, but add hyphen for items like e-book and e-commerce.
  • Endicott College Terminology

    Gulls

    Official College mascot
    Always capitalize the G in Gull.
    It’s a Great Day to be a Gull.
    Go Gulls

     

    Nest

      When referring to the College campus as “the Nest,” capitalize the N.
      Protect the Nest.
      Welcome to the Nest.

    Miscellaneous Troublesome Terms

    Fifth Year instead of Fifth-year, Fifth-Year, or 5th Year
    When referring to Fifth Year programs, the “p” should be lowercase.
    “Says” rather than “said” and have says precede the name of the person/pronoun.
    Use last name on second and further references.

    “At Endicott, we strive to always do what’s best for our students and this recognition brings such efforts to light,” says Endicott College President Steven R. DiSalvo, Ph.D. 

    Spots on campus:

    Klebanoff Auditorium instead of LSB Auditorium
    The Lakes instead of The Ponds
    Use lobby for the Curtis L. Gerrish School of Business & Ginger Judge Science Center not atrium.

     
  • School Names, Campus Locations, & Buildings

      Use Samuel C. Wax Academic Center on first mention and Wax Academic Center on following mentions.

      Use Callahan Center on first mention and Callahan on following mentions.

      Use Center for Nursing on all mentions.

      Use Curtis L. Gerrish School of Business & Ginger Judge Science Center on first mention and Gerrish Business & Judge Science Center on following mentions.

      Use Curtis L. Gerrish School of Business on first mention and Gerrish School of Business on following references.

      Do not refer to the Gerrish Business & Judge Science Center building as LSB as that acronym does not apply to the entire building.

      Use Diane M. Halle Library on first reference and Halle Library on following references.

      Use Walter J. Manninen Center for the Arts on first mention and Manninen Center for the Arts on following mentions.

      Proper names for galleries and theaters within the Manninen Center for the Arts:

    Bilodeau Lounge Student Gallery
    Carol Grillo Gallery
    Desnoyers Overlook Gallery
    Heftler Visiting Artist Gallery
    Rose Theater
    Spencer Presentation Gallery
    Tia’s Theater

      Do not use the acronym VPAC in any materials as this applies to an internal reference for the building name.

      Use Colin and Erika Angle Center for Entrepreneurship on first mention and Angle Center for Entrepreneurship on following mentions.

      Use Raymond J. Bourque Arena on first mention and Bourque Arena on following mentions.

      Use Peter Frates Hall on first mention and Frates Hall on following mentions.

      Use Post Sport Science & Fitness Center on first mention and use Post Center on following mentions.

      Use Van Loan School of Professional Studies on first mention and Van Loan School on following mentions.

      Use Myrt Harper Rose Hall on first mention and Rose Hall on following mentions.

      When referring to a space such as a lobby or a specific room, write the building first, then the space after a comma. Do not capitalize spaces unless it is an officially-named location.

    Examples:
    Location: Walter J. Manninen Center for the Arts, lobby.
    Samuel C. Wax Academic Center, room 345

  • Referencing the President

      Spelling of Dr. DiSalvo’s name
      Steven R. DiSalvo

      References in letters or emails:
      Steven R. DiSalvo, Ph.D.
      President

      References in copy:
      President Steven R. DiSalvo, Ph.D. (first reference)
      -or-
      President DiSalvo (second reference)

  • Referencing the Provost

      Spelling of Dr. Schwartz’s name
      Beth M. Schwartz

      References in formal letters:
      Beth M. Schwartz, Ph.D.
      Provost & Professor of Psychology

      References in internal campus communications:
      Beth M. Schwartz, Ph.D.
      Provost

      References in editorial pieces (news story, magazine, blog, etc.):
      Beth M. Schwartz, Ph.D.
      Provost & Professor of Psychology

Editorial Style Guide

The Editorial Style Guide is also available as a downloadable PDF. This reference tool is for members of the Endicott community to produce content that is consistent and appropriate for print and electronic materials written for and about the College.