Program Overview

Our Marketing Communication/Advertising major encourages you to engage in active problem solving. You will have countless opportunities to devise creative strategies and develop a variety of branding and promotional solutions - taking a hands-on approach to writing, designing, and presenting your ideas and finished work. These might include integrated marketing plans, print advertisements, video scripts, and branded content for social media.

This major provides a broad understanding of the industry and prepares you for success post-graduation as you build your own professional portfolio and complete a series of valuable internships. Marketing communication/advertising graduates typically go on to careers in advertising agencies, PR firms, or a variety of in-house marketing departments, although their communication and creative skills are highly valued and transferable to other industries.

Curriculum Requirements - Total Credits Required: 125

First Year - Credits: 32

  • Individual and Society General Education Requirement   (Cr: 3)
  • Literary Perspectives General Education Requirement   (Cr: 3)
  • Quantitative Reasoning General Education Requirement   (Cr:3)
  • CMM 106 - Media and Culture I (Cr: 3)
  • DM 111 - Introduction to Multimedia Narrative (Cr: 3)
  • ENG 111 - Critical Reading and Writing I (Cr: 3)
    Satisfies the Writing Designated Core requirement.
  • ENG 112 - Critical Reading and Writing II (Cr: 3)
    Satisfies the Writing Designated Core requirement.
  • INT 100 - Internship I (Cr: 2)
  • IDS 265 - Creative Thinking and Practice (Cr: 3)
  • MCA 103 - Advertising Fundamentals (Cr: 3)
  • MCA 203 - Public Relations (Cr: 3)

Second Year - Credits: 32

  • Global Issues General Education Requirement (Cr: 3)
  • Science and Technology General Education Requirement (Cr: 3)
  • General Education Elective (Cr: 6)
  • MCA Elective (Cr: 3)
  • BUS 215 - Marketing Analytics (Cr: 3)
  • BUS 330 - Consumer Behavior (Cr: 3)
  • CMM 380 - Media Ethics (Cr: 3)
    Satisfies the Values and Ethical Reasoning General Education Requirement
  • ENG 255 - Present, Pitch, Persuade (Cr: 3)
  • MCA 204 - Promotional Writing and Editing (Cr: 3)
  • INT 200 - Internship II (Cr: 2)

Third Year - Credits: 31

  • Aesthetic Awareness General Education Requirement (Cr: 3)
  • World Cultures General Education Requirement (Cr: 3)
  • General Education Electives (Cr: 6) 
  • MCA Elective (Cr: 3)
  • CMM 306 - Social Impact of the Media (Cr: 3)
  • CMM 370 - Communication Research Methods (Cr: 3)
  • CMM 379 - Semester Internship Strategies (Cr: 1)
  • MCA 312 - Strategic Media Planning (Cr: 3)
  • MCA 335 - Social Media Marketing (Cr: 3)
  • MCA 405 - Campaign Planning and Client Services (Cr: 3)

Fourth Year - Credits: 30

  • Elective   (Cr: 9)
  • CMM 415 - Creative Portfolio Development (Cr: 3)
    Or
  • CMM 416 - Professional Communication Portfolio (Cr: 3)
  • CMM 480 - Semester Internship (Cr: 12)
  • MCA 489 - Senior Research (Cr: 3)
  • MCA 491 - Senior Capstone (Cr: 3)

Marketing Communication/Advertising Electives

Students must choose two from the following:

  • BUS 333 - Design Thinking (Cr: 3)
  • BUS 365 - Business, the Environment, and Sustainability (Cr: 3)
  • BUS 460 - Brand Management (Cr: 3)
  • CMM 115 - Social Media: Theory and Practice (Cr: 3)
  • CMM 206 - Race, Ethnicity, and the Media (Cr: 3)
  • CMM 240 - Health Communication (Cr: 3)
  • CMM 400 - Contemporary Explorations in Communication (Cr: 3)
  • DM 110 - Introduction to Digital Filmmaking (Cr: 3)
  • DM 211 - Fundamentals of Journalism (Cr: 3)
  • DM 227 - Multimedia Journalism (Cr: 3)
  • DM 360 - Podcast and Radio Journalism (Cr: 3)
  • GD 105 - Introduction to Computer Graphics (Cr: 3)

Learning Outcomes

Upon completion of the marketing communication/advertising program, students will:

  • Demonstrate an understanding of how marketing communication works and persuades.
  • Explain the ways in which marketing communication is central to our cultural language.
  • Plan, implement, and evaluate marketing communication programs.
  • Analyze ethical issues related to marketing communication.
  • Communicate effectively in written form within the conventions of the communication discipline.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline. 
  • Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.

View academic catalog and learning outcomes

Experiential learning is transformative

The Endicott Experiential Edge

“Learn by doing” isn’t just a motto—it’s our mission. As one of the first schools in the country to require three internships for every student, you'll have opportunities to transform classroom learning into real-world experience, giving you a head start on your career and an edge in the competitive job market. We call this the Endicott Experiential Edge. You’ll graduate with a degree, a resume, and a bold vision for your future.

Become a Global Gull

Open to all majors and student-athletes, our study abroad program provides life-changing opportunities where you’ll build lasting friendships, confidence, and a deeper understanding of the world around you.

Career Readiness

Our extensive resources and expert staff will support you with career advising, interview skills, networking, and crafting your resume and cover letters, so you can find that job after graduation.

Graduate With a Degree, a Resume & a Job

Endicott provides an outstanding education, along with opportunities to work in your field and build your resume through three internships. Whether you pursue graduate school or embark on your career right after graduation, your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

  • Internship Sites

    NBC Universal
    Massachusetts Audubon Society
    Elite Detective Services
    Middlesex County DA’s Office
    Hammond Castle Museum
    Allied Global Marketing

  • Employers

    Eliassen Group
    U.S. Securities & Exchange Commission
    Hireclix
    EF: Education First
    Peabody Essex Museum
    Yarmouth Police Department

In Video

Endicott's Lucy Kratman ’26 is Tackling Money Stress Through Thrifting
Can thrifting help ease financial stress? Endicott College Marketing Communication / Advertising major Lucy Kratman ’26 is on a mission to find out. Here, Lucy takes us thrifting at Savers while sharing insights from her senior capstone research on Gen Z’s money anxiety and shifting consumer habits.
Endicott College

You're Going to Thrive at Endicott!

College is a whole new world. One that brings lots of excitement, and also a little anxiety. But don't worry—we've got you! From academic support and providing ways to get involved and meet new friends, to resources that keep you mentally and physically fit, our goal is to ensure you're happy, successful, and thriving at the Nest!

Better Together
Annabelle Gray ’26 and Clare Wendell ’26 found friendship, leadership, and belonging on the field and across campus.
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The Art of Going Viral
Abby Annantuonio ’28 is turning college life into TikTok gold, racking up 16K+ followers with content that’s funny, relatable, and totally scroll-stopping.
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Shattering the Ice Ceiling
From growing up on Minnesota’s frozen lakes to interning with the championship-winning Minnesota Frost, Lily Anderson ’27 is carving her path in the rapidly growing world of women’s ice hockey and inspiring the next generation of players to dream big.
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Endicott Student Journalists Awarded for Environmental Reporting
Jewel Farrin ’25 and Olivia Cafarelli Manzi ’25 competed in the professional category of the New England Newspaper & Press Association Awards for their investigative series on Great Marsh restoration efforts.
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Can Thrifting Reduce Financial Stress? This Gull is Finding Out
If you ask Lucy Kratman ’26, she’d rather be thrifting—it’s sustainable, fun, and the inspiration behind her Marketing Communication and Advertising senior capstone.
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New Labs Expose Gulls to Cybersecurity Risks and Career Opportunities
Marketing Communication and Advertising major Stephanie Moreau ’26 participated in the Cybercrime Forensics Lab and the Financial Crime and Crypto Research Lab on a research project analyzing the national fentanyl crisis and prevention strategies.
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Spreading their Wings in the World of Advertising
Marketing Communication / Advertising majors Gabriella Amaral ’27 and Anna Otis ’26 dedicated their summers to gaining valuable experience in the advertising industry, embarking on internships in Gloucester and Boston to expand their skills.
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An Experience Like No Other
After a whirlwind fall semester studying and interning across the globe, we checked in with five Endicott students who have returned on their journey and what they learned along the way.
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