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Endicott supports global media campaign to support women-owned businesses

November 21, 2016


Women’s Entrepreneurship Day (WED), the world’s largest entrepreneurial and financial empowerment initiative, will host its first annual Choose Women Wednesday on November 30, 2016 supporting women-owned businesses.  Endicott College, through its Women In Leadership student organization and the Angle Center for Entrepreneurship, will be a regional social media partner for the event.


“It’s inspiring to see women across the globe unite for a single cause,” said Wendy Diamond, Founder and President of Women’s Entrepreneurship Day. “By donating their time, effort and resources, they are not only celebrating, supporting and empowering women in business in over 100 countries, but also contributing to global unification.”


Choose Women Wednesday, on November 30th, is similar to Small Business Saturday and Giving Tuesday in the United States.  Choose Women Wednesday is a global initiative, encouraging people worldwide to show their support to women-owned businesses.


Endicott College will be managing a campus-wide social media campaign to inspire people to post with the hashtag #ChooseWOMEN.  The goal of Endicott’s campaign is to raise student awareness, educate regional entrepreneurs and inspire more female business ownership.


Building on the momentum of last year’s Changemaker event (#ECchangemakers) at Endicott College, Alexa Beatrice, a student co-founder of that event and current president of the Women in LEADership campus group, is excited to participate in WED.  She notes: “Events like November 30th bring attention to Endicott’s entrepreneurial culture.  We believe in supporting young professionals of all kinds to lead with confidence in and out of the classroom.”


At a parallel United Nations event, WED will also announce a new e-commerce directory that will allow consumers to shop online with retailers that have come together to support women-owned businesses. A percentage of sales will fund the organization’s goal of distributing 100,000 microloans to women to start their own businesses across the world in impoverished areas.


“It’s been estimated that, in developing nations, a female entrepreneur spends 90 cents of every dollar earned on better nourishment, healthcare and shelter for her family.  If we want to make the biggest positive impact globally, it makes sense to invest in these women,” noted Deirdre Sartorelli, director of Endicott’s Center for Entrepreneurship.