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  • Program Overview

    The sport management program at Endicott provides you with academic knowledge and practical experiences that foster an understanding of and appreciation for the sport industry. We promise an academically rigorous experience within a student-centered learning environment that promotes professionalism, collegiality, and scholarship.

    As with all Endicott programs, internships are a critical part of our curriculum, and they frequently lead directly to employment upon graduation. In sport management, internship opportunities typically include professional sport teams, intercollegiate athletics, sport marketing firms, amateur sports organizations, resorts, and health and fitness clubs.

    Jeff Marcel, Sports Management, standing on the field at Gillette Stadium
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125-126


    First Year - Credits: 32

    • Quantitative Reasoning General Education Requirement (Cr: 3)
    • General Education Electives  (Cr: 6)
    • Elective  (Cr: 3)
    • ACC 175 - Financial Accounting (Cr: 3)
    • ENG 111 - Critical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • ENG 112 - Critical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • INT 100 - Internship I (Cr: 2)
    • PSY 100 - General Psychology (Cr: 3)
    • SM 101 - Principles of Sport Management (Cr: 3)
    • SM 102 - Applied Sport Management (Cr: 3)

    Sophomore - Credits: 32-33

    • General Education Electives  (Cr: 3)
    • Science and Technology General Education Requirement  (Cr: 3-4)
    • ECN 201 - Macroeconomics (Cr: 3)
    • ECN 202 - Microeconomics (Cr: 3)
    • ENG 103 - Public Speaking (Cr: 3)
    • INT 200 - Internship II (Cr: 2)
    • SM 203 - Sport Promotion and Marketing (Cr: 3)
    • SM 215 - Organization and Administration of Sport (Cr: 3)
    • SM 218 - Philosophy and Sport (Cr: 3)
      Satisfies the Values & Ethical Reasoning General Education Requirement
    • SM 220 - Technology and Innovation in Sport Management (Cr: 3)
    • SM 225 - Sport and the Media (Cr: 3)

    Junior - Credits: 31

    • General Education Requirement   (Cr: 3)
    • Individual and Society General Education Requirement  (Cr: 3)
    • Literary Perspectives General Education Requirement   (Cr: 3)
    • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
    • World Cultures General Education Requirement  (Cr: 3)
    • SM 302 - Research Methods and Evaluation Techniques (Cr: 3)
    • SM 303 - Sport in Society (Cr: 3)
    • SM 335 - Managerial Aspects of Leadership in Sport Organizations (Cr: 3)
    • SM 350 - The Sport Enterprise (Cr: 3)
      Satisfies Writing Designated Requirement
    • SM 365 - Sport Governance and Policy (Cr: 3)
    • SM 379 - Semester Internship Strategies (Cr: 1)

    Senior - Credits: 30

    • Aesthetic Awareness and Creative Expression General Education Requirement  (Cr: 3)
    • Global Issues General Education Requirement  (Cr: 3)
    • SM 405 - Sport Law (Cr: 3)
    • SM 450 - Sport Venue and Event Management (Cr: 3)
    • SM 480 - Semester Internship (Cr: 12)
    • SM 489 - Senior Research (Cr: 3)
    • SM 490 - Senior Thesis (Cr: 3)

    Learning Outcomes

    Upon completion of the sport management program, students will:

    • Effectively analyze issues and challenges in sport management using critical thinking and decision making techniques.
    • Communicate effectively in written form within the conventions of the sport management discipline.
    • Apply the best practices of the sport management field in internship and professional settings.
    • Demonstrate an awareness of the standards of ethical behavior as related to the sport management profession.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline of sport management.

    View academic catalog and learning outcomes
  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    Recent Internships

    • Boston Celtics
    • Burns Entertainment & Sports Marketing
    • Harvard University
    • IMG Worldwide Global Sports & Media
    • New England Patriots
    • Octagon Sports Marketing

    Alumni Employment

    • New England Revolution
    • Boston Red Sox
    • New England Patriots
    • Fenway Sports Management
    • New York Knicks
    • Boston Celtics

    Graduate School Acceptances

    • Georgia State University
    • Boston University
    • West Virginia University
    • University of Tennessee at Knoxville
    • University of Arkansas at Fayetteville
Kraft Sports + Entertainment working as an Account Executive

Lauren Sheehan '18

Kraft Sports + Entertainment, Account Executive

Lauren racked up kills and digs on the court, then landed her dream job post-graduation. Lauren Sheehan, an Endicott College class of 2018 sport management alumni. Her first job was with NBA’s Oklahoma City Thunder.  After three years, Lauren moved to Kraft Sports + Entertainment working as an Account Executive. The alum and former women’s volleyball star began her college career at Endicott in hopes of eventually becoming a personal trainer at her gym back home in Seattle, Washington. Sheehan credits her discovery of her true passion for sports marketing to the internship program at Endicott; students are required to complete a total of three, Sheehan chose to complete five.  After discovering personal training wasn’t for her, Sheehan changed majors to sport management and began her journey in hopes of ultimately landing a spot working for a professional sports team.

Commission on Sport Management Accreditation Seal


The Commission on Sport Management Accreditation (COSMA) is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities at the baccalaureate and graduate levels.

The following degree programs at Endicott College have received specialized accreditation through the Commission on Sport Management Accreditation located in Fort Collins, Colo.:

  • Bachelor of Science in Sport Management
  • Master of Science in Sport Leadership

Sport Leadership Fifth Year Program

Recent college graduates (both Endicott or non-Endicott) are eligible to earn a sport leadership master's degree in this cost- and time-saving format.