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Communication Program

  • Program Overview

    Develop the knowledge and talent to be a skilled communication professional - and prepare yourself for an exciting array of career possibilities.

    The general communication major provides a strong foundation in the field and allows you to sample classes in the other communication programs offered at Endicott. Sometimes students will begin their studies in the general major and then move into digital media or marketing communication/ advertising, or add a minor, as their interests develop.

    By pursuing a degree in communication, you will explore the many ways media impact the individual and society, both locally and globally. Classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge. By pursuing the general major in communication, you will find yourself prepared for traditional communication-related professions and, as with the other communication programs, you will possess the skills to move directly into a program of advanced studies and graduate school.

     

    a girl pointing to her classmate's screen with a professor looking over
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125

     

    Freshman - Credits: 32

    • Individual and Society General Education Requirement   (Cr: 3)
    • Literary Perspectives General Education Requirement   (Cr: 3)
    • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
    • Media Explorations Elective   (Cr: 3)
    • Elective  (Cr: 3)
    • CMM 106 - Media and Culture I (Cr: 3)
    • CMM 107 - Media and Culture II (Cr: 3)
    • CMM 115 - Social Media: Theory and Practice (Cr: 3)
    • ENG 111 - Critical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • ENG 112 - Critical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • INT 100 - Internship I (Cr: 2)

    Sophomore - Credits: 32

    • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 3)
    • Global Issues General Education Requirement   (Cr: 3)
    • Quantitative Reasoning General Education Requirement   (Cr: 3)
    • Science and Technology General Education Requirement   (Cr: 3)
    • World Cultures General Education Requirement   (Cr: 3)
    • General Education Elective   (Cr: 3)
    • Media Making Elective  (Cr: 3)
    • Media Writing Elective  (Cr: 3)
    • Elective   (Cr: 3)
    • DM 111 - Introduction to Multimedia Narrative (Cr: 3)
    • INT 200 - Internship II (Cr: 2)

    Junior - Credits: 31

    • Media Making Elective  (Cr: 3)
    • Media Writing Elective  (Cr: 3)
    • General Education Electives   (Cr: 9)   (two must be above the 100 level)
    • CMM 306 - Social Impact of the Media (Cr: 3)
    • CMM 315 - Global Mass Communication (Cr: 3)
    • CMM 345 - Media and Cultural Studies (Cr: 3)
    • CMM 370 - Communication Research Methods (Cr: 3)
    • CMM 379 - Semester Internship Strategies (Cr: 1)
    • CMM 400 - Contemporary Issues in Media Studies (Cr: 3)

    Senior - Credits: 30

    • Media Exploratories Elective  (must be above the 300 level)  (Cr: 3)
    • Elective   (Cr: 3)
    • CMM 380 - Media Ethics (Cr: 3)
    • CMM 400 - Contemporary Issues in Media Studies (Cr: 3)
      (taken a second time)
    • CMM 480 - Semester Internship (Cr: 12)
    • CMM 489 - Senior Thesis I (Cr: 3)
    • CMM 490 - Senior Thesis II (Cr: 3)

    Media Explorations Electives

    Students choose two from the following list. One must be at the 300 level or above:

    • CMM Elective (must be above the 400 level)  Cr: 3)
    • CMM 103 - Advertising Fundamentals (Cr: 3)
    • CMM 203 - Public Relations (Cr: 3)
    • CMM 372 - Documentary Modes (Cr: 3)
    • DM 230 - The Contemporary Television Industry (Cr: 3)
    • DM 300 - Contemporary Issues in Journalism (Cr: 3)

    Media Making Electives

    Students choose two from the following list:

    • CMM 335 - Social Media and Marketing (Cr: 3)
    • DM 110 - Introduction to Digital Filmmaking (Cr: 3)
    • DM 227 - Multimedia Journalism (Cr: 3)
    • DM 260 - Broadcast Journalism (Cr: 3)
    • DM 281 - TV Studio Production I (Cr: 3)
    • DM 360 - Podcast and Radio Journalism (Cr: 3)

    Media Writing Electives

    Students choose two from the following list:

    • CMM 204 - Promotional Writing (Cr: 3)
    • DM 211 - Fundamentals of Journalism (Cr: 3)
    • DM 225 - Sports Journalism (Cr: 3)
    • DM 226 - Beat Reporting (Cr: 3)
    • DM 255 - Writing for the Screen (Cr: 3)
    • DM 338 - Feature Writing (Cr: 3)

    Learning Outcomes

    Upon completion of the communication program, students will:

    • During the first year, develop a basic understanding of theories and concepts in the field of communication.
    • Articulate the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital filmmaking).
    • Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of communication (marketing communication, internet studies, digital journalism, digital filmmaking).
    • Articulate the complexity of media's place in society and culture.
    • Communicate effectively in written form within the conventions of the communication discipline.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.
    • Demonstrate integrated learning skills by making connections between classroom learning and professional life in the discipline.
    • Demonstrate skills and technological knowledge to create content for various communication platforms.

    View academic catalog and learning outcomes
  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    Recent Internships

    • Puma
    • Gatehouse Media
    • Peabody Essex Museum
    • The Dr. Phil Show
    • Regan Communication

    Alumni Employment

    • Time Inc.
    • CTP
    • Hill Holiday
    • Reebok
    • Mechanica

    Graduate School Acceptances

    • Seattle University
    • UMASS Lowell
    • Syracuse University