Anna McAlister
Anna McAlister
Professor
Endicott College School of Business
Contact
Gerrish School-Business
amcalist@endicott.edu
978-232-2187
Office Hours
Posted on Canvas.

Profile

Dr McAlister joined Endicott in 2015. She teaches marketing courses. McAlister is the faculty advisor for Charity Craft Club, and co-advises DECA. Her research focuses on advertising to children. She serves on the editorial review boards of Journal of Advertising, Journal of Interactive Advertising, and Journal of Advertising Education, and is deputy editor at Journal of Marketing Communications. McAlister serves as Director of Curriculum and Assessment for the Institute for Advertising Ethics.

Education

University of Queensland, Australia 
Doctor of Philosophy in Psychology 
2006
 
University of Queensland, Australia 
Graduate Certificate in Higher Education
2005 

University of Queensland, Australia
Bachelor of Psychological Science (Hons I)
2002 

Research

Children and Marketing: 

  • How children learn about food via marketing communications
  • Marketing messages on social networks (e.g., alcohol promotions, anti-bullying)
  • Consumer socialization and child development (social, cognitive, and language development)

Public Policy:  

  • Food branding as it relates to taste preferences and eating habits
  • Children’s financial literacy and nutrition literacy
  • Child-parent conflict versus compliance in dietary choices
  • Unit pricing and its role in consumers’ perceptions of food (value and health)   

Courses

BUS200 Marketing
BUS206 Intro to Creative Tools in Marketing
BUS330 Consumer Behavior
BUS370 Business Analysis and Research
BUS444 Contemporary Topics in Marketing
BUS480 Semester Internship
BUS489 Senior Thesis I
BUS490 Senior Thesis II

Accomplishments

Awards

  • Academic Excellence Award, Endicott College (2020).

  • AT&T Faculty-Staff Instructional Technology Award, Michigan State University (2019).

  • Australasian Human Development Association Scholarship to attend the International Society for the Study of Behavioural Development Conference (2006).

  • Australasian Human Development Association Scholarship to attend the 15th Biennial Conference of the Australasian Human Development Association (2007).

  • Award of Excellence, Wisconsin Obesity Prevention Research Symposium (2010).
  • Best Academic Paper, International Social Marketing Conference (2014).
  • Best Article Award, Journal of Interactive Advertising (2015).
  • Best Article of the Year Award, Mass Communication & Society (2015).
  • Best Conference Paper, Society for Consumer Psychology Conference (2008).
  • Best Conference Paper, American Academy of Advertising Conference (2009).
  • Best Early Career Conference Paper, Faculty of Business, Economics & Law Research Conference, University of Queensland (2008).
  • Best Early Career Presentation, Australasian Society for Behavioural Health and Medicine Conference (2009).
  • Outstanding Paper Award, Young Consumers (2017).
  • Outstanding Reviewer, Appetite (2016).
  • Teacher-Scholar Award at Michigan State University (2015).
  • Top Poster Award, DC Health Communication Conference (2017).

  • University of Queensland Postgraduate Research Scholarship for PhD studies (2004–06).

  • Woman of Impact Award, Endicott College (2018).

Publications

  • Richards, J.I., McAlister, A.R., Susman, A., & Snyder, W. (2023). Advertising ethics: Documenting its history and evolution. Advertising & Society Quarterly, 24(4), https://doi.org/10.1353/asr.2023.a916297.
  • McAlister, A.R., & Kononova, A. (2022). Consumption of fruits, vegetables, and nuts can be increased when multitasking with screen devices. Health Communication, 37(2), 141-151, DOI: 10.1080/10410236.2020.1827527.
  • Kononova, A., McAlister, A.R., Oh, H.J. (2018). Screen overload: Pleasant multitasking with screen devices leads to the choice of healthful over less healthful snacks when compared with unpleasant multitasking. Computers in Human Behavior, 80, 1-11.
  • Albuquerque, P., Brucks, M., Campbell, M.C., Chan, K., Maimaran, M., McAlister, A.R., & Nicklaus, S. (2018). Persuading children: Long-lasting influences on children’s food consideration sets, choices, and consumption. Customer Needs & Solutions, 5(1-2), 38-50. DOI: 10.1007/s40547-017-0083-x.
  • Hartmann, M., Cash, S.B., Yeh, C.-H., Landwehr, S.C., & McAlister, A.R. (2017). Children’s purchase behavior in the snack market: Can branding or lower prices motivate healthier choices? Appetite, 117, 247-54.
  • McAlister, A.R., & Bargh, D.M. (2016). Dissuasion: The Elaboration Likelihood Model and young children. Young Consumers, 17(3) 210-25.