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Anna McAlister

Anna McAlister
Anna McAlister
Associate Professor, Marketing
Business
Contact
Gerrish School-Business , 148
amcalist@endicott.edu
978-232-2187
Office Hours
Fall, 2018 Office Hours: Mondays 3:15 p.m. - 5 p.m.; Tuesdays 12.30 p.m. - 2 p.m. and 3.15 p.m. - 5 p.m. Other times by appointment.

Profile

Anna McAlister joined the School of Business in Fall, 2015. She teaches marketing courses and especially enjoys the challenge of introducing students to research methods and data analysis techniques. Dr. McAlister’s research focuses on advertising to children. She is interested in how brand marketing influences children’s food choices. Dr. McAlister is the faculty advisor for Charity Craft Club and Mortar Board. In her spare time, she enjoys spending time with her cats (ask her about them!). 

Education

University of Queensland, Australia 
Doctor of Philosphy in Psychology 
2006
 
University of Queensland, Australia 
GradCert.Ed in Higher Education
2005 

University of Queensland, Australia 
B.PsySc (Hons I) in Psychological Science
2002 

Awards and Accomplishments

  • Outstanding Paper Award, Young Consumers (2017).
  • Top Poster Award, DC Health Communication Conference (2017).
  • Outstanding Reviewer, Appetite (2016).
  • Best Article of the Year Award, Mass Communication & Society (2015).
  • Best Article Award, Journal of Interactive Advertising (2015).
  • Teacher-Scholar Award at Michigan State University (2015). 
  • Best Academic Paper, International Social Marketing Conference (2014).
  • Award of Excellence, Wisconsin Obesity Prevention Research Symposium (2010).
  • Best Conference Paper, American Academy of Advertising Conference (2009).
  • Best Early Career Presentation, Australasian Society for Behavioural Health and Medicine Conference (2009).
  • Best Conference Paper, Society for Consumer Psychology Conference (2008).
  • Best Early Career Conference Paper, Faculty of Business, Economics & Law Research Conference, University of Queensland (2008).

Research

Children and Marketing: 

  • How children learn about food via marketing communications
  • Marketing messages on social networks (e.g., alcohol promotions, anti-bullying)
  • Consumer socialization and child development (social, cognitive, and language development)

Public Policy:

  • Food branding as it relates to taste preferences and eating habits
  • Children’s financial literacy and nutrition literacy
  • Child-parent conflict versus compliance in dietary choices
  • Unit pricing and its role in consumers’ perceptions of food (value and health)

Cognition:

  • Memory for learned sponsorship information (recognition, recall, interference) 

Selected Publications

Kononova, A., McAlister, A.R., Oh, H.J. (2018). Screen overload: Pleasant multitasking with screen devices leads to the choice of healthful over less healthful snacks when compared with unpleasant multitasking. Computers in Human Behavior, 80, 1-11. 

Hartmann, M., Cash, S.B., Yeh, C.-H., Landwehr, S.C., & McAlister, A.R. (2017). Children’s purchase behavior in the snack market: Can branding or lower prices motivate healthier choices? Appetite, 117, 247-54. 

McAlister, A.R., & Bargh, D.M. (2016). Dissuasion: The Elaboration Likelihood Model and young children. Young Consumers, 17(3) 210-25. 

Courses

BUS200: Marketing
BUS330: Consumer Behavior
BUS370: Business Analysis and Research
BUS444: Contemporary Topics in Marketing