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  • Program Overview

    Develop your creative and analytical skills for a fast-paced career in marketing.

    Through the program, you will gain an understanding of the broad marketing landscape through foundational coursework in topics like consumer behavior, marketing research, economics, and communication. Elective courses delve into a wide array of subdisciplines that include courses in international marketing, branding, advertising, retail, social media, and more. The marketing major is inherently flexible. Individual interests can be met through a combination of coursework and closely coordinated individualized study in the semester-long internship and senior thesis. For example, three distinct specializations include consumer product development and merchandising; advertising and promotional communications administration, and international marketing. Our faculty and advisors can help you customize your degree so that you will be able to demonstrate your value clearly to competitive graduate programs or potential employers.

    marketing student at event
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125-126

     

    Freshman - Credits: 32-33

    • Aesthetic Awareness and Creative Expression General Education Requirement  (Cr: 3)
    • Science and Technology General Education Requirement  (Cr: 3-4)
    • World Cultures General Education Requirement  (Cr: 3)
    • ACC 175 - Financial Accounting (Cr: 3)
    • BUS 110 - Business Computers I (Cr: 3)
      or elective
    • BUS 120 - Business Fundamentals I (Cr: 3)
    • BUS 121 - Business Fundamentals II (Cr: 3)
    • ENG 111 - Critical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • ENG 112 - Critical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • INT 100 - Internship I (Cr: 2)
    • MTH 126 - Applied Statistics (Cr: 3)
      Satisfies Quantitative Reasoning General Education Requirement

    Sophomore - Credits: 32

    • Individual and Society General Education Requirement  (Cr: 3)
    • Literary Perspectives General Education Requirement  (Cr: 3)
    • General Education Elective  (Cr: 3)
    • ACC 185 - Managerial Accounting (Cr: 3)
    • BUS 200 - Marketing (Cr: 3)
    • BUS 210 - Finance (Cr: 3)
    • BUS 270 - Communicating in Business (Cr: 3)
    • BUS 330 - Consumer Behavior (Cr: 3)
    • ECN 201 - Macroeconomics (Cr: 3)
      Satisfies Global Issues General Education Requirement
    • ECN 202 - Microeconomics (Cr: 3)
    • INT 200 - Internship II (Cr: 2)

    Junior - Credits: 31

    • Marketing Electives  (Cr: 9)
    • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
    • General Education Elective  (Cr: 3)
    • BUS 307 - Market Research (Cr: 3)
    • BUS 320 - Organizational Behavior (Cr: 3)
    • BUS 370 - Business Analysis and Research (Cr: 3)
      Satisfies Writing Designated Requirement
    • BUS 379 - Semester Internship Strategies (Cr: 1)
    • BUS 403 - Integrated Marketing Communications (Cr: 3)
    • ECN 302 - Intermediate Microeconomics (Cr: 3)

    Senior - Credits: 30

    • Marketing Elective  (Cr: 3)
    • General Education Electives  (Cr: 6)
    • BUS 415 - Business Negotiation (Cr: 3)
    • BUS 480 - Semester Internship (Cr: 12)
    • BUS 489 - Senior Thesis I (Cr: 3)
    • BUS 490 - Senior Thesis II (Cr: 3)

    Marketing Electives

    Choose four (4) from the following:

    • BUS 302 - Legal Environment for the Business Manager (Cr: 3)
    • BUS 303 - International Business (Cr: 3)
    • BUS 328 - Sales Management (Cr: 3)
    • BUS 348 - Introduction to Business Analytics (Cr: 3)
    • BUS 350 - Global Marketing Management (Cr: 3)
    • BUS 360 - Retail Management (Cr: 3)
    • BUS 425 - Business and Society (Cr: 3)
    • BUS 460 - Brand Management (Cr: 3)
    • BUS 475 - Business Strategy and Policy (Cr: 3)
    • CMM 103 - Advertising Fundamentals (Cr: 3)
    • CMM 115 - Social Media: Theory and Practice (Cr: 3)
    • CMM 203 - Public Relations (Cr: 3)
    • GD 105 - Introduction to Computer Graphics (Cr: 3)

    Learning Outcomes

    Upon completion of the marketing program, students will:

    • Demonstrate the analytical and problem solving skills needed to solve complex challenges in marketing.
    • Calculate and interpret quantitative data effectively.
    • Evaluate evidence systematically in developing solutions to marketing problems.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
    • Communicate effectively in oral and written form within the conventions of the marketing discipline.
    • Apply a range of 'best practices' in a professional marketing environment.

    View academic catalog and learning outcomes
  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school or embark on your career right away after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    View Internships and Careers

    Recent Internships

    • Continuum
    • TJX
    • Converse
    • Puma
    • Sony Records
    • Arnold Worldwide

    Alumni Employment

    • Vineyard Vines
    • Hill Holiday
    • NO BULL
    • Oracle
    • Arnold Worldwide

    Graduate School Acceptances

    • Sacred Heart
    • Loughborough University
    • Endicott College