Using College PR
Internal Media Relations Policy
Erin Hatch, Director of Public Relations & Digital Communications, serves as the official College spokesperson and conveys the official College position on issues of general college-wide impact or significant situations that are of a particular controversial or sensitive nature. Inquiries from the media about such issues should be referred to her. Depending on the specific circumstances, the president may designate another college administrator to serve as spokesperson on a particular issue.
Please refer all media inquiries to the Director of Public Relations & Digital Communications. If the media contacts an employee, the employee should notify the Director prior to offering comments. Should you provide comments to media without first speaking to the Director, please make it very clear that you do not speak on behalf of the College.
If the Director of Director of Public Relations & Digital Communications is contacted about a specific program or area of expertise for information, her office will contact appropriate faculty or staff members to solicit comments. She will arrange a conversation before a member of the press contacts you to give you time to gather your thoughts prior to any interview.
Using College PR/Promoting Your Event
If you have an event or news item to publicize, please contact Erin Hatch, Director of Public Relations & Digital Communications, to discuss the best options for your announcement. Approaches will vary based on timing, location, the nature of the news or event, photography availability, and other factors. The College will do as much as possible to promote all events using our available resources.
Please contact Kristin White, Communications Associate, for requests relating to social media promotion, and Julie Crofts, Administrative Assistant to Digital Communications and General Counsel, for promotion of events to internal audiences using the Campus Newsletter.
Information about athletes or athletic programs is the responsibility of Shawn Medeiros, Sports Information Director, who can be contacted at email@example.com.
The Director of Public Relations & Digital Communications sends out news releases on a regular basis to area newspapers and other appropriate news outlets. All news releases for external audiences should be channeled through this office. News releases may include announcements, accomplishments, general information, events, and feature stories. If you would like to submit news releases, please submit the information at least two weeks prior to the date the event will be held. However, each newspaper reserves the right to publish or not publish information they receive.
Please contact the Director for assistance in drafting a news release; you can also refer to our news page for examples of formatting and content. Please include contact information for further questions. Images are always helpful, so please include them if they are available (keep in mind that any print publication will want high-resolution files).