Gordon Plutsky, Adjunct
School of Van Loan School

Email: gplutsky@endicott.edu
Office Location: Van Loan School of Graduate and Professional Studies


BUA560- Marketing and Customer Value Management

MKTG553 - Digital Marketing

Biographical Profile

Gordon Plutsky is the CMO of King Fish Media, a marketing engagement agency. He partners with clients on their marketing and content strategies and manages the social media, mobile, and measurement/analytics aspects of their campaigns.  Gordon works with clients such as Ameriprise Financial, Bank of America, Boston Market, Carrabba’s, Green Mountain Coffee Roasters/Keurig, IBM, Kretschmer Wheat Germ, Source Media and Zappos.

He regularly contributes marketing thought leadership articles on topics around digital marketing, storytelling, content marketing and customer engagement strategies to sites such as to Chief Marketer.com, CMO.com, iMedia Connection, Media Post and Marketing Profs.  Gordon has been named one of the top 100 CMOs to follow on Twitter by Social Media Marketing Magazine.

Gordon is also an adjunct faculty member at the Endicott College Van Loan Graduate School teaching marketing strategy and digital marketing to MBA students and is a member of the Corporate Advisory Board. 
Gordon has a B.S. in Psychology from the University at Albany, an MBA from Northeastern University.