Linda Robson, Assistant Professor
School of Hospitality Management

Email: lrobson@endicott.edu
Phone: 978-232-2059
Office Location: Samuel C. Wax Academic Center
Office Number: AC 106J


Courses

HTA 213 - Hospitality Marketing

HTA 255 - Fundamentals of Events

HTA 314 - Cultural and Economic Impacts of Tourism

HTA  372 - Event Risk Management

HTA 382 - Management of Social Events

HTA 399 - Independent Research

HTA 489 - Senior Thesis I

HTA 490 - Senior Thesis II

Resume/C.V.

Bachelor of Arts, Double Major in English and History, University of Guelph, 1990

Master of Tourism Administration, Dual Concentration in Event Management and Destination Management, George Washington University, 2005

Doctor of Philosophy, Recreation & Leisure Studies Department, University of Waterloo, 2009

 

Publications

Robson, L.  (2011).  A demographic study of event planners.  Journal of Event & Tourism Management, 12 (1), 45-52.

Robson, L.  (2010).  Risky Business.  Presented at New England Meeting Professional Internationals November Educational Institute, November 2010.

Robson, L. and Blas, M. (Eds).  (2010).  Meeting and Event Analysis:  Tales from the Trenches.  New York:  Cognizant Communications Corporation.

McCarthy, S., Carignan, A., Shockley, T., and Robson, L.  (2010).  Risk by the Numbers. (pp 30-31).  Convene Magazine, April 2010, PCMA .

Robson, L.  (2010).  Risky Business.  Developing Practical Risk Management Skills for Events.  Presented at The Special Event, January 12-15, 2010, New Orleans, Louisiana.

Robson, Linda.  (2009).  Defining Risk for the Event Industry.  Event Management.  An International Journal.  Pending.

Robson, Linda.  (2009).  International Meetings - Line in the Sand.  (p. 7).  Northern News, Spring 2009, PCMA.

Robson, Linda.  (2008).  Event Management Body of Knowledge (EMBOK):  The Future of Event Industry Research.  (pp. 19-25).  Event Management.  An International Journal, Vol. 12, No. 2.

Robson, Linda.  (2008).  Why Do People Risk Travelling?  An Examination of the Factors Influncing Risk Perception and Travel Decisions.  (pp. 377-380).  Proceedings of the 12th Canadian Congress on Leisure Research (CCLR12).  May 13-16, 2008.  Montreal, Quebec.

Robson, Linda.  (2008).  Being an International Planner.  (p. 10).  Northern News, Fall/Winter 2008, PCMA.

Robson, Linda.  (2007).  Event Terrorism:  A Plan for Research.  (pp. 291-301).  In C. Hu (ed).  Proceedings of Research and Academic Papers in the 2007 Annual International Society of Travel and Tourism Educators (ISTTE) Conference.  October 40-6, 2007, Charleston, SC.

Robson, Linda.  (2006).  Risk Management for the Events Industry.  The Meeting Pro, November 2006.

Robson, Linda.  (2006).  Empowering Volunteers.  Presented at EventWorld 2006, August 2006, Hawaii, USA.

Robson, Linda.  (2006).  Ethics.  Presented at Toronto MPI Education Conference for Events Industry Day.  April 7, 2006.  Niagara Falls, Ontario, Canada.

Campus Involvement

Co-Advisor, Collegiate DECA

Scribe, Faculty Assembly

Faculty Advisor, Endicott Event Management Organization (EEMO)

Biographical Profile

Dr. Linda Robson obtained a Bachelor of Arts degree from the University of Guelph in Canada, a Master of Tourism Administration from George Washington University in DC, and a PhD from the University of Waterloo in Canada.  She also holds a Special Event Coordinator designation and received an Event Management certificate from George Washington University.

Dr. Robson was an international event planner from 1997 until 2010.  She has planned events in Austria, the Czech Republic, Switzerland, New Zealand, Canada, Italy, and the United States.  Dr. Robson has over 20 years of volunteer experience with several not-for-profits organizations.  Her planning experience includes domestic and international events, academic conferences, association meetings, opening ceremonies, sports tournaments, and children's events.

Dr. Robson has been a member of PCMA, MPI and ISES.  She was a member of the Convention Industry Council's Contract Panel and is a current member of the APEX Education Advisory Council.  Dr. Robson is currently a member of the Program Committee for the New England Chapter of MPI.  She has been a speaker at several industry meetings and has published in both academic and industry journals.

Works-in-Progress

Risk Management for the Event Industry.  Research project to develop a risk management process that can be used by individual event practitioners, as well as instructors in academic settings.