Endicott art student painting

Graphic Design (B.F.A.)

The Department of Visual Communications at Endicott College offers a four-year learning experience for students seeking professional practice in the field of Graphic Design, including design for interactive media.

Accredited by the National Association of Schools of Art and Design (NASAD)

Links and Contacts

GD 360
JUNIOR DESIGN STUDIO

Model UN Poster

GD 200
SOPHMORE DESIGN STUDIO

Type in Branding

GD 350
INFORMATION DESIGN

Envisioning Information

GD 325
TYPOGRAPHY II

Type Portrait

GD 225
TYPOGRAPHY I

Expressive Type

GD 200
SOPHOMORE DESIGN STUDIO

Magazine Cover

GD 360
JUNIOR DESIGN STUDIO

Model UN Poster

GD 325 
TYPOGRAPHY II

Type Speciman Poster

GD 230
WEB DESIGN

Baseball Website

Graphic Design

Graphic designers bring order and clarity to the myriad visual messages that saturate every aspect of daily life. 

Training at Endicott for a career in the modern practice of graphic design includes foundation-level and research-based skills as well as brand development and interactive/time-based media among its required proficiencies. The BFA in Graphic Design recognizes the growth of post-graduate professional opportunities that specify interactive and front-end development skills in addition to the more traditional skills of brand development.

In the Graphic Design curriculum, students develop a growing body of knowledge and expertise in research, typography, conceptualization, composition and layout, and image creation, while learning more advanced methods and techniques as the course sequences continue. Students refine their visual and conceptual acuity through traditional forms, such as print media, as well as through animation, video, web and multimedia.

The BFA in Graphic Design includes two optional, recommended study tracks - Advertising/Brand Development and Web Design/Development - that leverage the resources available in the Departments of Communication and Computer Science respectively. Reflecting the need for collaborative coursework and technical skills relevant to the modern design profession, these study tracks distinguish the Graphic Design program at Endicott by highlighting the unique interdisciplinary opportunities available to students who attend an “art school” within a liberal arts college. Opportunities also exist to study design abroad at formally affiliated schools, as well as through personally tailored independent studies.

Curriculum Requirements - Total Credits Required: 127

Freshman - Credits: 32

 

ART 101 - Visual Art and Cultural Values I: Prehistory to c. 1310 (Cr: 3)
ART 102 - Visual Art and Cultural Values II: Early Fourteenth Century to the Present (Cr: 3)
ART 105 - Drawing and Composition I (Cr: 3)
ART 106 - Drawing and Composition II (Cr: 3)
ART 115 - Two Dimensional Design (Cr: 3)
ART 123 - Foundation Seminar (Cr: 3)
ENG 101 - College Writing Seminar (Cr: 3)
Satisfies Writing Designated Requirement
INT 100 - Internship I (Cr: 2)
LST 100 - Seminar in Academic Inquiry (Cr: 3)
GD 105 - Introduction to Computer Graphics (Cr: 3)
GD 115 - Principles of Graphic Design (Cr: 3)

Sophomore - Credits: 32

  • Quantitative Reasoning General Education Requirement    (Cr: 3)
  • Science and Technology General Education Requirement   (Cr: 3)
  • Art Elective   (Cr: 3)
ART 201 - Painting I (Cr: 3)
or
ART 250 - Printmaking (Cr: 3)
ART 205 - Three-Dimensional Design (Cr: 3)
ART 237 - History of Graphic Design (Cr: 3)
INT 200 - Internship II (Cr: 2)
PHT 116 - Introduction to Photographic Imaging (Cr: 3)
GD 200 - Sophomore Design Studio (Cr: 3)
GD 225 - Typography 1 (Cr: 3)
GD 230 - Web Design (Cr: 3)

Junior - Credits: 33

  • Global Issues General Education Requirement   (Cr: 3)
  • Individual and Society General Education Requirement    (Cr: 3)
  • Literary Perspectives General Education Requirement    (Cr: 3)
  • World Cultures General Education Requirement   (Cr: 3)
  • Visual Communications Elective   (Cr: 3)
  • General Education Elective   (Cr: 3)
ART 302 - Portfolio (Cr: 3)
ART 303 - Theory and Research in Visual Design (Cr: 3)
GD 310 - Interactive Design (Cr: 3)
GD 325 - Typography II (Cr: 3)
GD 360 - Junior Graphic Design Studio (Cr: 3)

Senior - Credits: 30

  • Values and Ethical Reasoning General Education Requirement    (Cr: 3)
  • Visual Communications or Photography Elective   (Cr: 3)
  • General Education Electives    (Cr: 6)
GD 480 - Semester Internship (Cr: 12)
GD 489 - Senior Thesis I (Cr: 3)
GD 490 - Senior Thesis II (Cr: 3)

Internships

Recent Internships for graphic design concentrators have included:

  • Boston Bruins
  • Boston Magazine
  • BlueLuna
  • EBSCO Publishing
  • GAP Promotions
  • IBM Design Lab
  • Marie Claire Magazine
  • MIT Media Lab
  • Mullen Advertising
  • Peabody Essex Museum
  • PUMA North America
  • Soldier Design
  • Tank Design
  • TD Garden 
  • Yale University Graphics

Careers

  • BEAM Interactive
  • Boston Bruins / TD Garden
  • Boston Magazine
  • EBSCO Publishing
  • GAP Promotions
  • IBM Design Lab
  • Peabody Essex Museum
  • Tank Design
  • The Charles, NYC
  • Universal Music Group

Learning Outcomes

Learning Outcomes for Graphic Design

1. Engage constructively in critical inquiry and analysis skills, and intellectual discourse within the art fields.

2. Demonstrate knowledge of and competency with tools and technology, including their roles in the creation, reproduction and distribution of visual messages. 

3. Demonstrate a strong handling of perceptual skills in drawing.

4. Experience the relationship of academic studio practices to professional applications.

5. Discuss and write about the historical context for the visual arts.

6. Demonstrate college-level writing proficiencies within the conventions of the discipline.

7. Demonstrate the ability to describe and respond to audiences and contexts, including recognition of physical, cognitive, cultural and social human factors that shape design decisions.

8. Create and develop the meaningful visual form using the principals of visual organization/composition, information hierarchy, and aesthetics.

9. Demonstrate an understanding of design history, theory, and criticism from a variety of perspectives.

10: Engage verbal ability to clearly and concisely articulate design concepts, solutions and rationale.

11: Risk-taking: Demonstrate willingness to go beyond original parameters of assignment, introducing new materials and forms, including tackling controversial topics.

12: Imagination: Integrate creativity and vision in pursuing thought-provoking visual design concepts using typography, symbolic representation, and color.

13: Synthesis: Deconstruct concepts, applying and carrying them out into a sophisticated and unique visual solution.

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