Sport Management - Jeff Marcel '14

Sport Management (B.S.)

The Sport Management program at Endicott College provides our students with combined theoretical and practical experiences that allow individuals the opportunity to foster an understanding of and appreciation for the sport industry.  We will provide each student an academically rigorous experience within a student-centered learning environment that promotes professionalism, collegiality, and scholarship.

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Endicott’s undergraduate and graduate programs awarded maximum accreditation from the COSMA Board of Commissioners.

The COSMA Board of Commissioners reviewed Endicott College’s Bachelor of Science in Sport Management and Master of Education in Athletic Administration degrees in February 2015. The review was based on the eight COSMA accreditation principles that require an academic unit/sport management program to show that its program(s) displays excellence in undergraduate sport management education and continuous improvement through COSMA’s developmental approach (June 2010 COSMA Accreditation Principles and Self Study Preparation, p. 1).

On February 12 2015, the COSMA Board of Commissioners determined that Endicott College demonstrated that it meets these principles, that its program is consistent with the continuous improvement and excellence in sport management education that COSMA has established and should receive recognition for a seven-year period up to February 2022.
Commission of Sport Management Accreditation (COSMA). 


Sport Management Program Goals

  • Provide students with a knowledge base and competencies related to critical thinking, decision making, research, and oral and written communication

  • Prepare students for leadership roles within the campus, workplace, and society

  • Promote deeper understanding and appreciation for the sport industry and its professional/career opportunities
  • Sport Management courses provide students with the skills in the following areas:

    • Marketing & Sales
    • Correspondence
    • Public Speaking
    • Management (Community Relations), and
    • Record Keeping

Curriculum Requirements - Total Credits Required: 125-126


Freshman - Credits: 32

  • Quantitative Reasoning General Education Requirement (Cr: 3)
  • General Education Electives  (Cr: 6)
  • Elective  (Cr: 3)
ACC 175 - Financial Accounting (Cr: 3)
ENG 111 - Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core requirement.
ENG 112 - Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core requirement.
INT 100 - Internship I (Cr: 2)
PSY 100 - General Psychology (Cr: 3)
SM 101 - Principles of Sport Management (Cr: 3)
SM 102 - Applied Sport Management (Cr: 3)

Sophomore - Credits: 32-33

  • General Education Electives  (Cr: 6)
  • Science and Technology General Education Requirement  (Cr: 3–4)
ECN 201 - Macroeconomics (Cr: 3)
ECN 202 - Microeconomics (Cr: 3)
ENG 103 - Speech (Cr: 3)
INT 200 - Internship II (Cr: 2)
SM 203 - Sport Promotion and Marketing (Cr: 3)
SM 215 - Organization and Administration of Sport (Cr: 3)
SM 218 - Philosophy and Sport (Cr: 3)
Satisfies Writing Designated Requirement
SM 225 - Sport and the Media (Cr: 3)

Junior - Credits: 31

  • Individual and Society General Education Requirement  (Cr: 3)
  • Literary Perspectives General Education Requirement   (Cr: 3)
  • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
  • World Cultures General Education Requirement  (Cr: 3)
  • Elective (Cr: 3)
SM 302 - Research Methods and Evaluation Techniques (Cr: 3)
SM 303 - Sport in Society (Cr: 3)
SM 335 - Managerial Aspects of Leadership in Sport Organizations (Cr: 3)
SM 350 - The Sport Enterprise (Cr: 3)
Satisfies Writing Designated Requirement
SM 365 - Sport Governance and Policy (Cr: 3)
SM 379 - Semester Internship Strategies (Cr: 1)

Senior - Credits: 30

  • Aesthetic Awareness and Creative Expression General Education Requirement  (Cr: 3)
  • Global Issues General Education Requirement  (Cr: 3)
SM 405 - Sport Law (Cr: 3)
SM 480 - Semester Internship (Cr: 12)
SM 489 - Senior Thesis I (Cr: 3)
SM 450 - Sport Venue and Event Management (Cr: 3)
SM 490 - Senior Thesis II (Cr: 3)

Learning Outcomes

Upon completion of the sport management program, students will:

  • Effectively analyze issues and challenges in sport management using critical thinking and decision making techniques.
  • Communicate effectively in written form within the conventions of the sport management discipline.
  • Apply the best practices of the sport management field in internship and professional settings.
  • Demonstrate an awareness of the standards of ethical behavior as related to the sport management profession.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline of sport management.


Previous Internship Sites

Barcelona Futbol Club
Boston Bruins
Boston Celtics
Burns Entertainment & Sports Marketing
Fenway Sports Group
Harvard University
IMG Worldwide Global Sports & Media
New England Patriots
Octagon Sports Marketing
Philadelphia Eagles
United States Olympic Committee
Bauer Hockey
Boston Blazers Lacrosse
Boston Breakers Soccer
Boston Cannons Lacrosse
Boston College
Boston University
Cincinnati Bengals
Columbia University
Comcast Spectacor
Comcast SportsNet
Deutsche Bank Championship Golf Tournament
ESPN Headquarters
Essex County Club
Florida Panthers
Florida State University
Fordham University
Gillette Stadium
Greater Hartford Open Golf Tournament
Hartford Civic Center
Hurricane Junior Golf Tour
Kansas City Chiefs
Kansas State University
Loon Mountain Ski Resort
Minnesota Timberwolves
Myopia Hunt Club
Naismith Memorial Basketball Hall of Fame
National Baseball Hall of Fame & Museum
National Football League
New England Professional Golf Association
New England Revolution
New Hampshire Motor Speedway
New Jersey Nets
New York Giants
New York Islanders
Philadelphia Phillies
Providence College
PUMA North America
Reebok International
Renaissance Golf Club
Rossignal USA
Salem Country Club
Samoset Resort Golf Club
San Antonio Spurs
San Diego State University
Sugarloaf USA
Tampa Bay Lightning
Tampa Bay Rays
TD Garden
University of Connecticut
University of Kentucky
University of Miami
USTF - National Tennis Center
Vancouver Canucks
Verizon Wireless Arena
Yale University


Sport Management majors are required to complete three (3) internships to prepare for careers in areas such as:

Amateur Sports    
Golf Industry    
Health/Fitness Club Management
Intercollegiate Athletics
Interscholastic Athletics
Professional Sports    
Resort Management    
Ski Industry    
Sport Administration
Sport Associations    
Sport Entertainment    
Sport Equipment/Apparel
Sport Foundations    
Sport Marketing    
Sport Media
Sport Venues    
Sporting Events    
Sporting Goods Retail
Sports/Fitness Facilities
Youth Sports


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