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Marketing Communication (B.S.)

Students who study Marketing Communication take a variety of classes that touch all aspects of this complex industry, including advertising, public relations, and integrated marketing.

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These courses provide an overview of the wide variety of activities that make up the ever-changing and evolving world of online marketing, advertising, and public relations. Students develop critical thinking and writing skills that are necessary to function in the demanding environment of marketing communications. This major gives students a basic understanding of the industry and prepares them to succeed as they complete their series of internships. Marketing Communication graduates gain employment at international advertising firms or in the PR departments of a variety of businesses.


School of Communication Curriculum Requirements

Curriculum Requirements - Total Credits Required: 125

 

Freshman - Credits: 32

  • Global Issues General Education Requirement  (Cr: 3)
  • Individual and Society General Education Requirement   (Cr: 3)
  • Literary Perspectives General Education Requirement  (Cr: 3)
  • Elective   (Cr: 3)
CMM 100 - Media Aesthetics (Cr: 3)
CMM 103 - Advertising Fundamentals (Cr: 3)
CMM 106 - Media and Culture I (Cr: 3)
ENG 101 - College Writing Seminar (Cr: 3)
Satisfies Writing Designated Requirement INT 100 - Internship I (Cr: 2)
LST 100 - Seminar in Academic Inquiry (Cr: 3)
GD 105 - Introduction to Computer Graphics (Cr: 3)

Sophomore - Credits: 32

  • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 3)
  • Quantitative Reasoning General Education Requirement   (Cr: 3)
  • Science and Technology General Education Requirement   (Cr: 3)
  • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
  • Elective   (Cr: 3)
BUS 200 - Marketing (Cr: 3)
CMM 107 - Media and Culture II (Cr: 3)
CMM 203 - Public Relations (Cr: 3)
CMM 204 - Promotional Writing (Cr: 3)
CMM 207 - Writing for Media (Cr: 3)
Satisfies Writing Designated Requirement INT 200 - Internship II (Cr: 2)

Junior - Credits: 31

  • World Cultures General Education Requirement   (Cr: 3)
  • General Electives   (Cr: 12)  (two must be above the 100 level)
  • Elective   (Cr: 3)
CMM 306 - Social Impact of the Media (Cr: 3)
CMM 335 - Social Media and Marketing (Cr: 3)
CMM 370 - Communication Research Methods (Cr: 3)
CMM 379 - Semester Internship Strategies (Cr: 1)
CMM 380 - Media Ethics and Law (Cr: 3)

Senior - Credits: 30

  • Elective   (Cr: 3)
BUS 403 - Integrated Marketing Communications (Cr: 3)
CMM 405 - Campaign Planning and Client Services (Cr: 3)
CMM 415 - Creative Portfolio Development (Cr: 3)
CMM 480 - Semester Internship (Cr: 12)
CMM 489 - Senior Thesis I (Cr: 3)
CMM 490 - Senior Thesis II (Cr: 3)

Learning Outcomes

  1. Demonstrate an understanding of how marketing communication works and persuades;
  2. Demonstrate an understanding of how marketing communication is central to our cultural language;
  3. Plan, implement, and evaluate marketing communication programs;
  4. Articulate ethical issues related to marketing communication;
  5. Communicate effectively in written and oral forms within the conventions of the Marketing Communication discipline; and
  6. Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Marketing Communication discipline.
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