Endicott student editing a video

Digital Media (B.S.)

Providing a blend of visual, oral, and written communication, the core in the Digital Media major creates an exciting synergy between journalistic methods (writing, interviewing, storytelling) and applied production skills.

The Digital Media major boasts two uniquely specialized concentrations: Digital Journalism and Digital Filmmaking.

Links and Contacts

Digital Media majors experience an emphasis on skill development throughout the storytelling process; from understanding the methods to develop a story, and then actively utilizing the tools to successfully create that story. Digital Journalism students focus not only on traditional print based news, but also work with new technologies to generate journalistic podcasts, blogs, and streaming media. The impact this profession has on society from both historical and current event perspectives is central to this major. Digital Filmmaking students learn the aesthetics and significance of a variety of media, producing video projects beginning their first semester on campus.

Hands-on experience in the Digital Media Center's state-of-the-art digital television studio combined with an extensive use of field equipment give students an understanding of the challenges they will face when they go out on their internships. Students may explore life in front of the camera, as well as the details involved behind the scenes when producing on-air content. Streaming media, podcasting, and cutting edge digital forms of journalism and broadcasting are emphasized in coursework. The history, market, and regulatory environment of the industry are also covered in courses that prepare students for creative and managerial roles in this exciting and expanding industry.

After graduation, Digital Filmmaking students start careers in the broadcast industry or work for private production houses. While Digital Journalism students may find placement at traditional newspapers, most will go on to the exciting fields of broadcasting or online publishing. This major provides an overview of the Digital Media field and gives students the basic skills to craft a view of the world for others.




School of Communication Curriculum Requirements

Curriculum Requirements - Total Credits Required: 125


Freshman - Credits: 32

  • Individual and Society General Education Requirement   (Cr: 3)
  • Global Issues General Education Requirement  (Cr: 3)
  • Literary Perspectives General Education Requirement   (Cr: 3)
  • Elective   (Cr: 3)
CMM 100 - Media Aesthetics (Cr: 3)
CMM 106 - Media and Culture I (Cr: 3)
CMM 107 - Media and Culture II (Cr: 3)
CMM 110 - Introduction to Digital Filmmaking (Cr: 3)
ENG 101 - College Writing Seminar (Cr: 3)
Satisfies the Writing Designated Requirement
INT 100 - Internship I (Cr: 2)
LST 100 - Seminar in Academic Inquiry (Cr: 3)

Sophomore - Credits: 32

  • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 6)
  • Elective   (Cr: 3)
  • Quantitative Reasoning General Education Requirement   (Cr: 3)
  • Science and Technology General Education Requirement  (Cr: 3)
  • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
CMM 207 - Writing for Media (Cr: 3)
Satisfies the Writing Designated Requirement
CMM 211 - Introduction to Journalism (Cr: 3)
CMM 260 - Broadcast Journalism (Cr: 3)
CMM 338 - Feature Writing (Cr: 3)
INT 200 - Internship II (Cr: 2)
POL 213 - American Government and Politics (Cr: 3)

Junior - Credits: 31

  • World Cultures General Education Requirement  (Cr: 3)
  • General Education Electives   (Cr: 12) 
    (two must be above the 100 level)
  • Elective   (Cr: 3)
CMM 306 - Social Impact of the Media (Cr: 3)
CMM 360 - Podcast Journalism (Cr: 3)
CMM 370 - Communication Research Methods (Cr: 3)
CMM 379 - Semester Internship Strategies (Cr: 1)
CMM 381 - Journalism Law and Ethics (Cr: 3)

Senior - Credits: 30

  • Elective   (Cr: 3)
CMM 361 - Digital Journalism (Cr: 3)
CMM 400 - Contemporary Issues in Media Studies (Cr: 3)
CMM 401 - Multi-media Storytelling (Cr: 3)
CMM 480 - Semester Internship (Cr: 12)
CMM 489 - Senior Thesis I (Cr: 3)
CMM 490 - Senior Thesis II (Cr: 3)

Learning Outcomes

  1.  Demonstrate their understanding of multiple modes of narrative and documentary story-telling.
  2.  Create a culminating digital presentation that demonstrates the way theory informs applied professional practice.
  3.  Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of digital media.
  4.  Articulate the complexity of digital media’s place in society and culture.
  5.  Communicate effectively in written form within the conventions of the discipline.
  6.  Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the disciplines of digital media.
  7.  Demonstrate integrated learning skills by making connections between classroom learning and professional life in the disciplines of digital media.
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