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Communication (B.S.)

The Bachelor of Science in Communication provides a breadth of coursework that engages students in exploring multiple areas of this dynamic field.

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Students who earn a BS in Communication leave Endicott with a diverse set of skills and field of knowledge required in communication and related professions. Through engaging hands-on classes, communication students become proficient in the basics of different forms of media writing, digital media production, podcasting, and the professional use of social media. They also develop an understanding of the national and international media landscape and learn how to think critically, speak clearly and use communication principles effectively. A BS in Communication allows students to pursue their individual interests in this ever changing field.  

Successful alumni use their communication skills in a number of industries, including sports media, music, publishing, and the non-profit sector.


School of Communication Curriculum Requirements

Curriculum Requirements - Total Credits Required: 125

 

Freshman - Credits: 32

  • Individual and Society General Education Requirement   (Cr: 3)
  • Global Issues General Education Requirement   (Cr: 3)
  • Literary Perspectives General Education Requirement   (Cr: 30
  • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
  • Elective   (Cr: 3)
CMM 100 - Media Aesthetics (Cr: 3)
CMM 106 - Media and Culture I (Cr: 3)
CMM 115 - Social Media: Theory and Practice (Cr: 3)
ENG 101 - College Writing Seminar (Cr: 3)
Satisfies Writing Designated Requirement
INT 100 - Internship I (Cr: 2)
LST 100 - Seminar in Academic Inquiry (Cr: 3)

Sophomore - Credits: 32

  • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 3)
  • Elective   (Cr: 3)
  • Quantitative Reasoning General Education Requirement   (Cr: 3)
  • Science and Technology General Education Requirement   (Cr: 3)
  • World Cultures General Education Requirement   (Cr: 3)
CMM 103 - Advertising Fundamentals (Cr: 3)
or
CMM 203 - Public Relations (Cr: 3)
CMM 107 - Media and Culture II (Cr: 3)
CMM 110 - Introduction to Digital Filmmaking (Cr: 3)
CMM 207 - Writing for Media (Cr: 3)
Satisfies Writing Designated Requirement
CMM 211 - Introduction to Journalism (Cr: 3)
INT 200 - Internship II (Cr: 2)

Junior - Credits: 31

  • Elective   (Cr: 3)
  • General Electives   (Cr: 12)   (two must be above the 100 level)
CMM 306 - Social Impact of the Media (Cr: 3)
CMM 315 - Global Mass Communication (Cr: 3)
CMM 345 - Media and Cultural Studies (Cr: 3)
CMM 370 - Communication Research Methods (Cr: 3)
CMM 379 - Semester Internship Strategies (Cr: 1)
CMM 400 - Contemporary Issues in Media Studies (Cr: 3)

Senior - Credits: 30

  • Communication Elective above the 300 level   (Cr: 3)
  • Elective   (Cr: 3)
CMM 380 - Media Ethics and Law (Cr: 3)
CMM 400 - Contemporary Issues in Media Studies (Cr: 3)
(taken a second time)
CMM 480 - Semester Internship (Cr: 12)
CMM 489 - Senior Thesis I (Cr: 3)
CMM 490 - Senior Thesis II (Cr: 3)

Learning Outcomes

  1. During the first year, develop a basic understanding of theories and concepts in the field of communication.
  2. Articulate the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital film making).
  3. Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of communication (marketing communication, internet studies, digital journalism, digital film making).
  4. Articulate the complexity of media’s place in society and culture.
  5. Communicate effectively in written form within the conventions of the communication discipline.
  6. Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.
  7. Demonstrate integrated learning skills by making connections between classroom learning and professional life in the discipline.
     
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