Skip to main content
  • Program Overview

    The general communication major provides a strong foundation in the field and allows you to sample classes in the other communication programs offered at Endicott. Sometimes students will begin their studies in the general major and then move into digital media or marketing communication/ advertising, or add a minor, as their interests develop.

    By pursuing a degree in communication, you will explore the many ways media impact the individual and society, both locally and globally. Classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge. By pursuing the general major in communication, you will find yourself prepared for traditional communication-related professions and, as with the other communication programs, you will possess the skills to move directly into a program of advanced studies and graduate school.

    Lauren LaCava '19, a Communication major, provides an inside look of the semester-long internship she spent with Live Nation—a nationally-known event promoter and venue operator.
  • Curriculum

    Curriculum Requirements - Total Credits Required: 125

     

    First Year - Credits: 32

    • Individual and Society General Education Requirement   (Cr: 3)
    • Literary Perspectives General Education Requirement   (Cr: 3)
    • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
    • Media Explorations Elective   (Cr: 3)
    • Elective  (Cr: 3)
    • CMM 106 - Media and Culture I (Cr: 3)
    • CMM 107 - Media and Culture II (Cr: 3)
    • CMM 115 - Social Media: Theory and Practice (Cr: 3)
    • ENG 111 - Critical Reading and Writing I (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • ENG 112 - Critical Reading and Writing II (Cr: 3)
      Satisfies the Writing Designated Core requirement.
    • INT 100 - Internship I (Cr: 2)

    Sophomore - Credits: 32

    • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 3)
    • Global Issues General Education Requirement   (Cr: 3)
    • Quantitative Reasoning General Education Requirement   (Cr: 3)
    • Science and Technology General Education Requirement   (Cr: 3)
    • World Cultures General Education Requirement   (Cr: 3)
    • General Education Elective   (Cr: 3)
    • Media Making Elective  (Cr: 3)
    • Media Writing Elective  (Cr: 3)
    • Elective   (Cr: 3)
    • DM 111 - Introduction to Multimedia Narrative (Cr: 3)
    • INT 200 - Internship II (Cr: 2)

    Junior - Credits: 31

    • Media Explorations Elective (Cr: 6)  (One must be 300/400 level)
    • Media Making Elective  (Cr: 3)
    • Media Writing Elective  (Cr: 3)
    • General Education Electives   (Cr: 9)   (Two must be above the 100 level)
    • CMM 306 - Social Impact of the Media (Cr: 3)
    • CMM 370 - Communication Research Methods (Cr: 3)
    • CMM 379 - Semester Internship Strategies (Cr: 1)
    • CMM 400 - Contemporary Explorations in Communication (Cr: 3)

    Senior - Credits: 30

    • Media Explorations elective (Cr: 3)  (Must be 300/400 level)
    • Elective  (Cr: 3)
    • CMM 380 - Media Ethics (Cr: 3)
    • CMM 415 - Creative Portfolio Development (Cr: 3)
      Or
    • CMM 416 - Professional Communication Portfolio (Cr: 3)
    • CMM 480 - Semester Internship (Cr: 12)
    • CMM 489 - Senior Research (Cr: 3)
    • CMM 490 - Senior Thesis (Cr: 3)
      Or
    • CMM 491 - Senior Capstone (Cr: 3)

    Media Explorations Electives

    Students choose four from the following list. Two must be 300 or 400 level.

    • CMM 103 - Advertising Fundamentals (Cr: 3)
    • CMM 203 - Public Relations (Cr: 3)
    • CMM 206 - Race, Ethnicity, and the Media (Cr: 3)
    • CMM 315 - Global Mass Communication (Cr: 3)
    • CMM 345 - Media and Cultural Studies (Cr: 3)
    • CMM 372 - Documentary Modes (Cr: 3)
    • CMM 400 - Contemporary Explorations in Communication (Cr: 3)
    • DM 230 - The Contemporary Television Industry (Cr: 3)
    • DM 300 - Contemporary Issues in Journalism (Cr: 3)
    • DM 322 - Voice and Articulation (Cr: 3)
    • DM 325 - Politics, People & The Press (Cr: 3)

    Media Making Electives

    Students choose two from the following list:

    • CMM 335 - Social Media and Marketing (Cr: 3)
    • DM 110 - Introduction to Digital Filmmaking (Cr: 3)
    • DM 227 - Multimedia Journalism (Cr: 3)
    • DM 260 - Broadcast Journalism (Cr: 3)
    • DM 281 - TV Studio Production I (Cr: 3)
    • DM 360 - Podcast and Radio Journalism (Cr: 3)

    Media Writing Electives

    Students choose two from the following list:

    • CMM 204 - Promotional Writing (Cr: 3)
    • DM 211 - Fundamentals of Journalism (Cr: 3)
    • DM 225 - Sports Journalism (Cr: 3)
    • DM 226 - Beat Reporting (Cr: 3)
    • DM 255 - Writing for the Screen (Cr: 3)
    • DM 338 - Feature Writing (Cr: 3)

    Learning Outcomes

    Upon completion of the communication program, students will:

    • During the first year, develop a basic understanding of theories and concepts in the field of communication.
    • Articulate the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital filmmaking).
    • Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of communication (marketing communication, internet studies, digital journalism, digital filmmaking).
    • Articulate the complexity of media's place in society and culture.
    • Communicate effectively in written form within the conventions of the communication discipline.
    • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.
    • Demonstrate integrated learning skills by making connections between classroom learning and professional life in the discipline.
    • Demonstrate skills and technological knowledge to create content for various communication platforms.

    View academic catalog and learning outcomes
  • Internships and Careers

    An Endicott education means you'll graduate with a degree and a resume.

    Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.

    Recent Internships

    • Congressional Office, Senator Warren

    • MUD Magazine

    • The Daily Item

    • Allied Global Marketing

    • EF Education First

    • 92.5 The River

    • Boston University Athletic Communication

    • Amirah, Inc.

    • New Jersey Devils

    • Peabody Essex Museum



    Alumni Employment

    • The Golf Channel

    • Paramount Creative+

    • Forrester

    • NBC Sports Boston

    • HubSpot

    • Vertex Pharmaceuticals

    • ECast Productions

    • Bally Sports

    • J. Jill

    • Takeda

    • Purple Carrot

    • PUMA

    • ESPN


    Graduate School Acceptances

    • Seattle University
    • UMASS Lowell
    • Syracuse University