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Marketing (B.S.)

The Bachelor of Science in Marketing program gives you an opportunity to pursue higher level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics.

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The Bachelor of Science in Marketing program gives you an opportunity to pursue higher level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics. A variety of specialized career interests can be accommodated through a combination of intensive course offerings and closely coordinated semester-long senior internships and capstone projects.

Curriculum Requirements - Total Credits Required: 125-126

 

Freshman - Credits: 32-33

  • Aesthetic Awareness and Creative Expression General Education Requirement  (Cr: 3)
  • Science and Technology General Education Requirement  (Cr: 3-4)
  • World Cultures General Education Requirement  (Cr: 3)
ACC 175 - Financial Accounting (Cr: 3)
BUS 110 - Business Computers I (Cr: 3)
or elective
BUS 120 - Business Fundamentals I (Cr: 3)
BUS 121 - Business Fundamentals II (Cr: 3)
ENG 111 - Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core requirement.
ENG 112 - Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core requirement.
INT 100 - Internship I (Cr: 2)
MTH 126 - Applied Statistics (Cr: 3)
Satisfies Quantitative Reasoning General Education Requirement

Sophomore - Credits: 32

  • Individual and Society General Education Requirement  (Cr: 3)
  • Literary Perspectives General Education Requirement  (Cr: 3)
  • Elective  (Cr: 3)
ACC 185 - Managerial Accounting (Cr: 3)
BUS 200 - Marketing (Cr: 3)
BUS 210 - Finance (Cr: 3)
BUS 270 - Communicating in Business (Cr: 3)
BUS 330 - Consumer Behavior (Cr: 3)
ECN 201 - Macroeconomics (Cr: 3)
Satisfies Global Issues General Education Requirement
ECN 202 - Microeconomics (Cr: 3)
INT 200 - Internship II (Cr: 2)

Junior - Credits: 31

  • Marketing Electives  (Cr: 9)
  • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
  • Elective  (Cr: 3)
BUS 307 - Market Research (Cr: 3)
BUS 320 - Organizational Behavior (Cr: 3)
BUS 370 - Business Analysis and Research (Cr: 3)
Satisfies Writing Designated Requirement
BUS 379 - Semester Internship Strategies (Cr: 1)
BUS 403 - Integrated Marketing Communications (Cr: 3)
ECN 302 - Intermediate Microeconomics (Cr: 3)

Senior - Credits: 30

  • Marketing Elective  (Cr: 3)
  • Electives  (Cr: 6)
BUS 415 - Business Negotiation (Cr: 3)
BUS 480 - Semester Internship (Cr: 12)
BUS 489 - Senior Thesis I (Cr: 3)
BUS 490 - Senior Thesis II (Cr: 3)

Marketing Electives

Choose four (4) from the following:

BUS 302 - Legal Environment for the Business Manager (Cr: 3)
BUS 328 - Sales Management (Cr: 3)
BUS 348 - Introduction to Business Analytics (Cr: 3)
BUS 350 - Global Marketing Management (Cr: 3)
BUS 360 - Retail Management (Cr: 3)
BUS 425 - Business and Society (Cr: 3)
BUS 460 - Brand Management (Cr: 3)
BUS 475 - Business Strategy and Policy (Cr: 3)
CMM 103 - Advertising Fundamentals (Cr: 3)
CMM 115 - Social Media: Theory and Practice (Cr: 3)
CMM 203 - Public Relations (Cr: 3)
GD 105 - Introduction to Computer Graphics (Cr: 3)

Learning Outcomes

Upon completion of the marketing program, students will:

  • Demonstrate the analytical and problem solving skills needed to solve complex challenges in marketing.
  • Calculate and interpret quantitative data effectively.
  • Evaluate evidence systematically in developing solutions to marketing problems.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
  • Communicate effectively in oral and written form within the conventions of the marketing discipline.
  • Apply a range of 'best practices' in a professional marketing environment.

Internships

Marketing students have recently completed internships at:

Mullen Advertising
EBSCO
GAP Promotions
PUMA
Reebok

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