Office of Communications and Publications
Graphic Standards/Logos
A distinctive graphic identity communicates volumes about an institution’s stability, credibility, and strength. All publications or communications distributed off campus or to a reading public larger than an individual class or student group must adhere to the graphic standards listed here.
Publications produced with private funds or to support student organizations are also subject to these guidelines if the College’s name is used in any way to support or promote the organization or activity.
Official letterhead, business cards, and envelopes are ordered through the Purchasing Department. Please use only the official letterhead, business cards, and envelopes for all College correspondence.
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I. Endicott Font
In written materials, Endicott College must appear on the front and/or back cover of all publications in AGaramond (Adobe Garamond) at 140% vertical scale in small caps with large initial caps.
The College name must be prominent in all publications.
Download Text Graphic
Note: Endicott uses Adobe Garamond as its official font. If you do not already own this, you may purchase the complete Adobe Garamond Family for Windows or Macintosh at: http://www.linotype.com/214956/adobegaramondcompletefamily-valuepack.html
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II. Endicott Colors
Pantone BLUE
PMS 540 (CMYK equivalent: 100C, 77M, 38Y, 36K) HEX #00325b
Pantone GREEN
PMS 341 (CMYK equivalent: 100C, 26M, 80Y, 14K) HEX #007c5a
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III. Endicott Seal
High-resolution .jpg downloads of Endicott's seal are made available to the Endicott community in the Image Gallery. The College seal may be used in the custom Endicott blue ink, green ink, black, or in a four-color process match of blue or green. Do not apply any other color to the seal. Please contact the office of Communications and Publications if your project requires an .eps (see EPS vs JPG below). The seal may not be modified or redesigned. Changes in the relationship, perspective, shape, or configuration of the seal or its components are prohibited.
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IV. Athletics Logos
High-resolution downloads of Endicott's athletic logo are made available to the Endicott community in the Image Gallery.
The athletics logos may not be redesigned. Changes in the relationship, perspective, shape, or configuration of the seal or its components are prohibited.
Athletic teams may not utilize the athletic logo on any merchandise (clothing, banners, stationery, etc.) if it has been altered in any way. This includes all items purchased/produced in-house or by third-party vendors.
Individual logos for athletic teams are not allowed.
Apparel-related items may require additional guidelines. Please contact the Director of Athletics. Please contact the office of Communications and Publications if your project requires an .eps (see EPS vs JPG below).
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V. EPS vs JPG
EPS – An .eps is a vector image, and it is made up of points and paths. This artwork can be scaled infinitely larger or smaller and will not lose clarity or quality. Download this file type if a vendor requests a “vector file” for use on t-shirt graphics, banners, signage, and promotional items. (Note: this file type is only viewable on computers equipped with vector-editing software, i.e. Adobe Illustrator)
JPG – A .jpg is a raster image, and it is made up of small color blocks called pixels. The more pixels the image contains, the higher the image resolution is. (This artwork can be made smaller, but will lose clarity and quality as the scale of it is enlarged.) Download this file type for use in printed documents and/or web-based projects.
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