School of Communication

Bachelor of Science in Communication

Credits Required: 125-127

The baccalaureate degree program in Communication is a demanding curriculum designed to provide strong options and prepare the student for entry into the field of communication. The program integrates a basic core of communication skill and theory courses in Marketing Communication, Digital Journalism, Digital Film Making, and Media Studies. When combined with the strong liberal arts background provided by the College’s core curriculum, the student is amply prepared to enter the industry or graduate school.

Opportunities for intense, professional application in individual interest areas are available through a series of internships including the semester-long internship and the senior thesis in the final year. Students in the Digital Film Making and Digital Journalism concentrations may opt to do a hands-on thesis project in their senior year. ECTV, the College’s 24-hour, closed circuit cable television and radio network, is available to showcase student productions, including news broadcasts.

The Marketing Communication concentration requires seven courses in addition to the Communication Core. These courses provide an overview of the wide variety of activities that make up the ever-changing and evolving world of online marketing, advertising and public relations. Students develop critical thinking and writing skills that are necessary to function in the demanding environment of marketing communications. The concentration gives students a basic understanding of the industry and prepares them to succeed as they move into their three-week and semester-long internships.

The Digital Journalism concentration requires seven courses in addition to the Communication Core. Journalism, in its many forms, from broadcast and print to online publications holds a significant historical and social presence world-wide. These courses provide students with a look at the way the "news of the day" is communicated as well as the way our reality is constructed via the media. This concentration provides an overview of the field and gives students the basic skills to craft a view of the world for others.

The Digital Film Making concentration requires seven courses in addition to the Communication Core. These courses provide students with a complete understanding of basic production techniques and aesthetics. Hands-on experience in the Scangas Center’s state-of-the-art digital television studio combined with an extensive use of field equipment give students an understanding of the challenges they will face when they go out on their internships. The history, market, and regulatory environment of the industry are also covered in courses that prepare students for managerial roles in this exciting and expanding industry.

The Media Studies concentration requires seven courses in addition to the Communication Core. The Media Studies Concentration is a more general program, giving students the opportunity to explore each of the other three Communication concentrations offered at Endicott College (Journalism, Advertising and Digital Film Production). Students may begin their studies in the Media Studies concentration and then move into another Communication concentration as their interests develop.

Internships are an integral part of the curriculum. Through multi-level experiences in industry, students learn how to prepare for their professions.

 

Learning Outcomes

    Upon completion of the Communication program, graduates will be able to:

1. Develop a basic understanding of theories and concept in the field of Communication.
2. Demonstrate an understanding of the core ethical values underlying best practices in the production of media
3. Demonstrate they understand the research methods used in the many fields encompassed under the umbrella of Communication.
4. Articulate the complexity of media’s place in society and culture.
5. Communicate effectively in written form within the conventions of their concentration in the communication discipline.
6. Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline. 

 

 Examples of internships include:

Arnold Worldwide Bertucci's Corporate Boston Bruins Boston Magazine Comcast SportsNet Cape Cod Times Community Newspaper Co Fox-TV Hill Holiday Advertising MA Governor Deval Patrick

Maysles Films MTV Mullen Advertising New England Sports Network  North Shore Medical Center - Marketing  PUMA Regan Communications The Late Show with David Letterman WHDH-TV WJMN, KISS, WFNX Radio Stations

 

For Further Information Contact:

Laurel Hellerstein
Dean of the School of Communication
lhellers@endicott.edu
Academic Center
978-232-2153