School of Communication Now Offers Four Majors
For Immediate Release: June 1, 2012
Students entering the School of Communication at Endicott College in Beverly, Massachusetts may now choose from four majors and one concentration that will provide entry into the multi-faceted field of modern communication.
Two popular concentrations have transitioned to Bachelor of Science majors: Digital Journalism and Marketing Communication. They join the School of Communication’s innovative Internet Studies major and comprehensive Communication major. Digital Film Making continues to be a thriving concentration under the Bachelor of Science in Communication umbrella.
Students who opt for the Marketing Communication major take a variety of classes that touch upon all aspects of this complex industry including public relations and integrated marketing. Digital Journalism students will focus not only on traditional print-based news, but also work with new technologies to generate journalistic podcasts, blogs, and streaming media. Students who major in Internet Studies explore the many ways the internet has become embedded in our lives. Students in the Digital Film Making concentration focus on the aesthetics of a variety of media and receive hands-on experience producing video projects beginning their first semester on campus. The Bachelor of Science in Communication is a more general program, giving students the opportunity to explore each of the other Communication programs offered at Endicott College (Digital Journalism, Marketing Communication, Internet Studies, and Digital Film Making).
Communication graduates leave Endicott with a full toolbox of skills that enable them to enter a variety of fields. After graduation, Digital Film Making students start careers in the broadcast industry or work for private production houses. Marketing Communication graduates gain employment at international advertising firms or in the PR departments of a variety of businesses. While Digital Journalism students may find placement at traditional newspapers, most will go on to the exciting field of online publishing. The Internet Studies major prepares students to become professionals that, because of their knowledge of the internet, out-compete their peers in the marketplace. Students who pursue the Bachelor of Science in Communication will find they are prepared for traditional communication-related positions; and, as with the other communication degrees, possess the skills to move directly into a program of advanced studies and graduate school.
For more information, contact Laurel Hellerstein, Ph.D., Dean of the Endicott College School of Communication at lhellers@endicott.edu or 978-232-2153.